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Crea Cultura:
the value of
intellectual property
Highlights
Collaboration
Agreement with
TalentsUnited
New Forums
and Debates
Crea Cultura Blog
Crea Cultura Experts
Committee
The
Crea Cultura
movement was created
in 2014 in order to defend and recognise
the value of intellectual property and
raise awareness about the consequences
of failing to respect it.
During 2015
Crea Cultura
continued
generating opportunities to come
together and debate this problem. It also
produced content on intellectual property
through the
Crea Cultura
blog and
launched new initiatives to make progress
and find solutions.
Among these was the signing of a
collaboration agreement between
Crea
Cultura
and Talents United, an on-line
community of artistic talent, to raise
awareness about the value of creating
intellectual property and the importance
of defending it. Within the framework of
this agreement
Crea Cultura
took part in
the event on creativity, entrepreneurship
and technology, Zinc Shower 15, in which
13 innovative projects were selected to
receive different awards and honourable
mentions.
On 26
th
April,
Crea Cultura
commemorated World Intellectual
Property Day with the launch of the
campaign's third spot, created for the
occasion.
Winners of "Zinc Shower 15".
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
SOCIETY
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