Annual and Corporate Responsibility Report 2015

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Comparte y Recicla counted on the Atresmedia group as one of its collaborators. Through
the programme Neox Kidz, broadcast on its children's channel Neox, and the radio
station Onda Cero, it contributed to raising awareness about the campaign broadcasting
television spots and advertisements.
The three vectors of Comparte y Recicla
Plan Internacional received
the toys collected and
distributed by the SEUR
Foundation and made it
possible for other boys
and girls to play with them
through its childhood
support projects in
developing countries.
Those toys which were not in
optimum condition for reuse
were sent for recycling, with
the collaboration of the Ecotic
Foundation, which was responsible
for separating the pieces of each
toy for reprocessing into new
materials.
The Ilade Special Work Site,
supported by the Despertar
Association in Castalla
(Alicante) to promote
workforce integration
for the disabled, was
responsible for separating
the toys received, allocating
them for a second life or
recycling.
RECYCLING
INTEGRATION SOLIDARITY
Distribution of the toys donated
Spain Nicaragua
(Plan
Internacional)
10,243 7,228 6,444
Benin
(Mensajeros
de la Paz)
67.41 32.59
Toys collected in 2015
(Percentage)
Donated Recycled
Further information on Comparte y Recicla
In 2015, Comparte y Recicla
managed to collect 46 tonnes
of toys
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | SOCIETY | 183