Annual and Corporate Responsibility Report 2015

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Transparency in funding
For Fundación Atresmedia, transparency is one of the values
that shapes its identity. Therefore, it is no coincidence that it
comes top in the transparency ranking produced in the 2014
Construir Confianza (Build Trust) report, prepared each year by
the Fundación Compromiso y Transparencia (Commitment and
Transparency Foundation).
Financial information on the resources held by the Fundación,
as well as the documentation from the audit of its accounts and
its governing agreements and standards can be found on the
website
The Fundación
Atresmedia,
comes top in the
transparency
ranking produced
in the 2014
Construir
Confianza report,
prepared by
the Fundación
Compromiso y
Transparencia
Juntos por la Educación (educational improvement)
Fundación Atresmedia pays
special attention to education,
aware that it is one of the issues
that most concerns the public
and believing in its importance
in constructing a fairer, more
committed and better prepared
society.
As a result, the Juntos por la
Educación project promotes
initiatives whose objective is
to contribute to educational
improvement and involve society
in this, generating a current of opinion that leads to
real social changes. To achieve this it relies on three
areas of action:
• Recognising good teachers, inspiring them and
providing them with new techniques and tools which
can be added to those they already use each day.
• Promoting Professional Training by raising
awareness of the many options offered and
encouraging students to enrol in the different
training courses.
• Involving society through raising awareness about
the importance of the public’s role in educational
matters, as an agent for change to achieve the
necessary improvements
In January, one of Fundación Atresmedia's most
popular initiatives took place: the ¡Grandes Profes!
event, aimed at strengthening the image of teachers
and providing practical tools for every day classroom
use. At the 2015 meeting, speakers of renowned
prestige from different areas of knowledge, such as
Elsa Punset, Mario Alonso Puig and María Garaña,
shared their experiences with the more than 1,500
teachers attending and the further 2,000 following via
streaming.
Moreover, during 2015 Fundación Atresmedia
implemented a new initiative created with the aim of
promoting Professional Training in Spain. The project's
specific website, — with more than
100,000 visits in six months—, includes explanatory
graphics about the different training options and
videos starring teachers who explain the content of
their courses and students who tell us their reasons
for taking Professional Training. The site also offers
a free course, run by Elsa Punset, on social skills and
emotional intellegence: “Rutas para la vida y el trabajo”
(Routes for life and work) and an orientation guide
developed by the Official College of Psychologists.
Finally, Fundación Atresmedia recognises the good
educational practices of teachers and education
centres through the Grandes profes, Grandes
iniciativas awards. The application period for this year’s
awards opened in October and closes in April 2016
¡Grandes
Profes! brought
together more
than
1,500 teachers in
person and
2,000 through
streaming, and
was a trending
topic on Twitter
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | SOCIETY | 187