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campaigns to defend the most basic rights of children or creating the first television
channel especially designed for hospitalised children, to projects relating to the
employment of young people with disabilities and educational improvement.
To serve children and young people in situations of special need and create currents of opinion regarding their concerns,
needs and interests, with the support of the capabilities and resources of grupo
Atresmedia
,
To become the Spanish foundation with the greatest capacity for social mobilization and to achieve real change in issues
affecting children and young adults.
Transparency, Positivity, Commitment, Empathy and Efficiency.
MISSION
VISION
VALUES
In 2015
Fundación Atresmedia
prepared a new Strategic Plan for 2015-2017 in which it set
out the action areas for the coming years, as well as the objectives for each of these areas,
the expected impact and the actions to carry out in order to achieve the established goals.
This Strategic Plan is designed to create a greater impact and scope for each area of
action, so they have been concentrated into three essential elements:
Normalising
disability
Humanisation of
children's hospitals
Educational
improvement
Fulfilling the Fundación Atresmedia 2015 challenges
Challenges
Level of fulfilment
Comments
Assess the impact of each of the projects
launched by following the methodologies used
by the service sector.
100%
Indicators have been established for each
project.
Preparation of a new Master Plan, based
on the results provided by measuring the
impact of the different projects and on the
current needs of society.
100%
Run at least three initiatives to boost
educational improvement.
100%
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
SOCIETY
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