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Initiatives implemented by Fundación Atresmedia in 2015
The Hospital Assistance Programme reaches the
whole of Spain
The
Hospital Assistance
Programme
, created in 2006
with the objective of making a
stay in hospital more pleasant
for children and their families,
has since 2015 been aimed at
promoting the humanisation
of children's hospitals in the
following way:
•
Providing information tailored
to the children admitted to
hospitals across Spain, in order to
alleviate the stress that may be
caused by their illness and hospitalisation.
•
Offering entertaining content to the children
admitted to hospitals and trying to generate
positive memories about their hospitalisation.
•
Promoting mechanisms that improve the
humanisation of children's hospitals, aimed at both
hospitals (managers and health professionals) and
society as a whole.
During 2015, as part of the Programme, various
hospital entertainment initiatives were implemented
at more than 155 centres across Spain. These included
celebrity visits to hospitals, radio workshops, actions
to promote reading, drawing competitions, etc., as
well as specific activities and assignments to support
hospital classrooms (Aulaplaneta tool, donation of an
application to exercise the memory, donation of digital
whiteboards, supply of arts and craft materials and
running model workshops relating to children's rights).
Moreover, the
FAN3 Channel
, the first television
channel designed for hospitalised children, was made
available to children in 108 hospitals across Spain. It
is a unique channel combining entertaining content -
series, cartoons - with educational pieces relating to
health which provide information for children in their
own language, and in a fun and friendly way.
Other initiatives launched were the co-organisation
of the Jornadas de Humanización Hospitalaria
(Hospital Humanisation Conferences) and the Hospital
Optimista Awards, with a good participation rate
(more than 130 candidates).
It should be noted that in 2015,
Fundación
Atresmedia
succeeded in launching
Día Nacional
del Niño Hospitalizado
(National Hospitalised Child
Day) (13th May) and secured the support of the main
organisations working with children in hospitals and
the staff at the hospitals to carry out a joint action
to institutionalise this day and make the public more
aware of the consequences that hospitalisation may
have on children.
Proyecto PRO: normalising disability
With the overall objective of contributing to
normalising disability in the sector and in society as a
whole, different initiatives have been developed:
Training and employment: Proyecto PRO
Proyecto PRO
is the first school for disabled people
which gives specific, high quality
training for jobs in the audiovisual sector, and whose
main objective is to help them gain employment in
this sector.
In 2015 the “University specialist in radio content and
production” course was given, with the collaboration
of Rey Juan Carlos University in Madrid and renowned
radio professionals.
Raising awareness
Moreover,
Fundación Atresmedia
promoted the
holding of two awareness conferences with employees
from the
Group
and another with screenwriters, which
brought together more than 90 attendees, in order to:
•
Raise awareness among professionals in the
audiovisual sector in order to encourage the
employment of disabled people by companies in
the sector.
•
Enhance normalisation, using the power of the
media, through disabled people appearing in
audiovisual content.
Other initiatives implemented
Report on the employment of young people with
disabilities, accompanied by a television and radio
campaign in collaboration with the Randstad
Foundation.
Hospital
entertainment
activities
have also been
carried out in
more than 155
centres across
Spain, reaching
more than
170,000 children.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
SOCIETY
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