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Atresmedia
has taken on the commitment to use its media organisations to help society
and actively contribute to its progress through the launch of initiatives that relate to the
main social concerns. This commitment is contained in the Social Commitment policy and
in the new General Corporate Responsibility Policy, and translates into three lines of action:
the creation and broadcasting of its own long-term initiatives that promote positive and
tangible social changes, collaboration with NGOs and support for the most vulnerable
groups -infants, young people and the disabled- by
Fundación Atresmedia
.
• Children's hospital care
• Pro Project
• Together for education
• Ponle Freno
• Objetivo Bienestar
• Hazte Eco
• Constantes y Vitales
• Tolerancia Cero
• Crea Cultura
• Comparte y Recicla
initiative
(shares and recycles)
• Hazte Voluntario
(be Volunteer!)
• Corazón Classic Match
(Red Cross)
• Banco de alimentos
(Food Banks).
Corporate
Responsibility
initiatives
Collaboration
with NGOs
and nonprofit
organizations
Fundación
Atresmedia
In 2015
Atresmedia
allocated more than 50 hours of advertising space to the
Group
's
different corporate responsibility initiatives.
2015
Number of spots on television
Total time
%
Coverage GRP’s OTS
Promos
A3
laSexta
promos
Promos
DTTV Total
Seconds Minutes Hours
Ponle Freno
958
580 1,720 3,258 73,680 1,228 20.5
93.7 3,359.5 35.9
Objetivo
Bienestar
1,380
810 2,190 45,540 759
12.7
89.7 3,681.6 41.0
Constantes y
Vitales
1,078
426 1,504 33,120 552
9.2
83.4 1,101.6 13.2
Hazte Eco
488
711
1,199 26,340 439
7.3
83.2 917.0 11.0
Corazón Classic
Match
95
95
1,440
24
0.4
33.5
81.6 2.4
Comparte y
Recicla
178 178
3,720
62
1.0
16.6 40.9 2.5
Tolerancia Cero
38
36
74 2,400
40
0.7
51.6 165.8 3.2
Hazte Voluntario
30
30
46 106
2,880
48
0.8
48.1
141.9 3.0
Fundación
Atresmedia
379
473
838 1,690 36,960
616
10.3
89.9 1,539.3 17.1
G4-27
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
SOCIETY
|
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