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b)

Litigation and contingent liabilities

At 31 December 2015 and 2014, certain civil, labour, criminal and administrative lawsuits

had been filed against the Group companies, which were taken into account in estimating

potential contingent liabilities. Noteworthy, in view of their amount, were the lawsuits with

certain collection societies.

The directors of the Parent and its legal advisers do not expect any material liabilities

additional to those already recorded to arise from the outcome of the lawsuits in progress.

17. Risk management policy

The Group has a risk management and control system in place which is periodically reviewed

and updated based on the changes in the Group's business activities, the materialisation of

risks, legislative developments and the organisation's own development.

This risk management and control system is a tool to aid in management decision-making

and to effectively manage risks by identifying and implementing the controls and actions

plans, if any, that are necessary for all the identified risks, thereby improving the ability to

generate value and minimising any impact that may arise from the materialisation of any

risk.

Risk analysis and control affects all Group businesses and activities and also involves all

organisational units. It is therefore a corporate risk management and control system in which

the entire organisation actively participates and which is managed and overseen by the

Board of Directors, with the functions that are granted in this regard to the Audit Committee

and the coordination and participation of the Regulatory Compliance Committee and, in

particular, the Legal area in risk management and compliance controls, the Finance area in

relation to financial risks and the set of controls that compose the System of Internal Control

over Financial Reporting and, lastly, the Internal Audit and Process Control area in the

coordination and supervision of the overall functioning of the risk management system.

The Group has the tools and the organisation necessary to ensure the effectiveness of the

approved control procedures.

The Corporate Governance Report includes an extensive summary of the risk control

systems.

The main financial risks affecting the Group are as follows:

a) Credit risk

The Group does not have significant credit risk since the average customer collection period

is very short and guarantees are required for deferred payment sales. Cash placements are

made and derivative instruments are arranged with institutions of recognised solvency.

The advertising contract terms enable bank guarantees to be demanded prior to the launch

of advertising campaigns. Also, it should be noted that the Group does not have a significant

concentration of credit risk exposure to third parties and no noteworthy incidents arose in

2015. The percentage of past-due receivables at 31 December 2015 was 8.97%.

b) Liquidity risk

The Group’s liquidity policy is to arrange credit lines and short-term investments that are

sufficient to support its financial needs, on the basis of expected business performance.

These are all tied to floating interest rates (see Note 13).

c) Market risk (including interest rate and foreign currency risk)

Both the Group’s cash and its bank borrowings are exposed to interest rate risk, which could

have an adverse effect on financial profit or loss and cash flows. The Group's financing is