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for
Atresplayer
. And let us not forget
7d:
el debate decisivo
, which became the
event of the year, not only as it was the
most viewed on TV in 2015, but also on
Atresplayer
, where it managed to attract
a live audience of 300.000 viewers,
representing an historic record for the
platform.
As regards short form videos, there has
also been a turnabout in the strategy,
which has converted
Atrestube
and
Flooxer
two references in the digital
world.
Atrestube
is the
Atresmedia
channel on YouTube, with 30 channels
and more than 2.4 million subscribers. In
2015, more than 140 million clips a month
were viewed.
However, the commitment of
Atresmedia
this year, with regard to the short
video, has been
Flooxer
. This is a native
digital site that concentrates the most
in-demand video contents and the
creators most followed online. Its aim is
to combine an entire range of formats
on a single platform, with a selection of
contents and very easy to use.
The
Atresmedia Diversificación
division
was created as part of
Atresmedia
’s
desire to grow. This brings together
businesses that are not directly linked
to traditional advertising and allows
them to create complementary revenue
streams. Under its umbrella,
Atresmedia
Diversificación
integrates the areas of
New Business
(interactive formats with
the audience),
International Expansion
(
Antena 3 Internacional
,
¡HOLA! TV
and
Atreseries
, channels that reach more
than 32 million households beyond our
borders),
Project Incubator
(
Tualbum.
es
),
Music Publishing
(catalogue and
exploitation of music rights, as well as the
creation of a new record label,
Atresmedia
Música
) and
Media for Equity
to boost
involvement in the capital of emerging
companies in exchange for advertising, in
line with the current international trend
developed by major players in the media
sector.
The
Atresmedia Cine
division is the
Group’s film producer. Each year it
produces or takes part in the production
of feature films to comply with the
General Audio-visual Act which obliges
television companies to invest part of their
revenue in the film industry.
Atresmedia
,
through
Atresmedia Cine
, has turned
an obligation into an opportunity, and
currently has launched more than 100
titles. In 2015 it co-produced six feature
films, all included in the top 25 films
premiered over the year, and its revenue
represented 29.5% of all Spanish cinema
box office takings.
Powerful sales force
Atresmedia
has a professional and
powerful sales force.
Atresmedia
Publicidad
is the largest seller of
multimedia advertising on the Spanish
market, with a share of 19.3% of the
total investment in conventional media.
This division sells the advertising of all
the group’s supports, offering solutions
to its customers on all media types. Its
strategy revolves around four key areas:
customer focus, innovation, efficiency
and profitability. Under these premises,
advertisers looking to get the best return
on their investment find that
Atresmedia
offers them the required media for their
campaigns to reach their target audiences
within an optimum time and at an optimal
price.
Atresmedia
creates, generates, manages, distribute and sells contents on all possible
platforms, positioning itself as the largest communications group in Spain.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA
|
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