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Onda Cero
has tackled 2015 with a
revamp, which has led it to carry out
changes with the programme presenters,
scheduling and collaborators. New times
lie ahead, full of illusion and projects, yet
always maintaining the pillars that define
the station: versatility and veracity.
Europa FM
is the third-largest music
radio station in Spain and is a well known
and recognised brand to many listeners
looking for both contemporary and past
music. It reaches almost two million
listeners. Once again this year, its flagship
programme is
Levántante y Cárdenas
,
with which thousands of younger
listeners start the day.
Melodía FM
completes the Group’s radio
offer. It was relaunched in 2014, and its
target audience is a little more mature
than that of
Europa FM
. Since its launch,
it has enjoyed uninterrupted growth of
listeners month after month.
For the purpose of defining strategies
and exploiting online contents,
Atresmedia Digital
was launched some
years ago. This is one of the Group’s areas
with biggest growth, and has positioned
the Company as leader in the online
world.
This division has three areas in which
to deploy its strategy: websites and
verticals, long form videos and short form
videos.
Websites and verticals
Websites and verticals have experienced
strong growth in 2015 and have reached
of 22 million unique visitors a month,
21% up on the previous year. Websites,
in particular the news sites, of both
Antena 3
and
laSexta
, are the driving
force behind this growth. The quality of
content, and major coverage of the most
important events have turned the sites
into an news benchmark for Internet
users.
This year, the radio websites have
undergone a sweeping change in their
design: New apps have been created for
mobile phones, meaning that browsing on
these kinds of devices is up by 55%.
Another flagship product of
Atresmedia
Digital
is
Atresplayer
. This is the Group’s
Platform that pools together all content
from the different channels, with high-
quality, available for all mobile devices
and for connected televisions. The
Atresplayer
allows both live television
as well as time-shifted TV. Moreover,
there is free access to the content of
current seasons or a monthly subscription
payment for the remainder.
The online video platform of
Atresmedia
has managed to exceed 5 million users
a month during 2015, up 22% on the
previous year. The sports content
broadcast, together with the splendid
performance of the
Atresmedia
own
content have made this the best year ever
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA
|
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