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Atresmedia Televisión
is the main
division, the driving force of the Group: it
generates 88% of the Group’s income.
At the beginning of 2015
Atresmedia
owned four free-to-air channels:
Antena 3
,
laSexta
,
Neox
and
Nova
. At
the close of 2015, it has six free-to-air
channels, each with a very well-defined
profile and leader among its target
audience.
On 1 July, it introduced
MEGA
, a new
channel targeted at an adult male
audience, which replaced the pay tv
channel leased from Mediapro, GolT. Since
its inception, this channel began to attract
exceptional audience levels: it closed 2015
with an average in the second half of the
year (the period during which it has been
operational) of 1.95% and has been the
thematic channel with the best launch in
the history of TV.
Moreover, in December, and as a result
of the process through which the
Government granted new television
licences in free-to-air, Atresmedia was
awarded a new channel:
Atreseries
, an
HD channel that rounds off the Group’s
entertainment offer.
The best brand image
In this way, and with six channels with
very well defined profiles and targets,
Atresmedia Televisión
is currently
a brand that enjoys the best sector
image, with differentiated, high-quality,
varied and diverse programming which
respects the viewer and tries to offer
them the best product, in both news and
entertainment.
The television business is subject to
cyclical income, strongly linked to the
performance of the advertising market.
After several years of major falls in
advertising investment (50% from 2007
to 2013), the market has started to grow
again. According to Infoadex, since 2013
the TV advertising market has recovered
18%.
In spite of the cyclical nature of this
market,
Atresmedia
works daily to
optimise its revenue. Its sales team
analyses each campaign, each customer
and each programme to establish the
most suitable commercial strategy. This,
coupled with attractive programming,
has led
Atresmedia Televisión
to obtain
a market share of television advertising
of 42.%, making it a reference television
company in the Spanish market.
Consequently, the audience levels
have also been excellent.
Atresmedia
Televisión
, through its different channels,
has the objective to entertain and inform,
but always from a standpoint of diversity
and quality of its programmes. As a
consequence, once again this year it has
gained the recognition of the public,
who entrust their leisure and informative
needs to the offer available on the
channels of
Atresmedia
. The
Atresmedia
Televisión
channels as a whole, closed
2015 with an audience share of 26.8%.
Atresmedia Radio
generates 9.3% of the
Group’s income, and is the third-largest
radio player in Spain in terms of listeners.
It counts on three very different stations
whose objective is to reach out to the
largest number of listeners to inform
and entertain them, yet always with a
philosophy of diligence and variety. The
last General Media Study (EGM) wave
published in December, reveals the
success of this formula. Atresmedia radio
stations obtained an overall audience of
more than 4.5 million listeners each day.
88.4%
percentage that Atresmedia Televisión
contributes to the Group’s income
3
rd
largest radio broadcaster in
Spain in terms of listeners
4.5
million listeners
each day
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA
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