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ATRESMEDIA
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EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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Objetivo Bienestar
Under the slogan
Objetivo Bienestar: Aprende a vivir mejor
(Learn to live better),
Antena 3
has
launched its new big campaign that invites all members of the public to feel good and improve
their quality of life through three main areas:
Constantes y Vitales, the first CR campaign by laSexta
laSexta
, together with the AXA Foundation, has launched the first Corporate Responsibility cam-
paign of its history:
Constantes y Vitales
. Its objective is to promote high quality medical research
and health prevention through awareness initiatives and specific actions that boost advances in
the medical and scientific fields. Hence its slogan is ‘Trabajamos hoy por la salud del futuro/We
are working today for the health of the future’.
Healthy diet
Healthy mind
Physical activity
C
HALLENGES
2015 Constantes y Vitales Challenges
1.
Creation of the Constantes y Vitales Awards for research.
2.
Broadcasting prevention advice about illnesses with the greatest impact on health.