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ATRESMEDIA
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EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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Here to help society
Atresmedia
actively contributes to sustainable progress and development through a social com-
mitment policy that seeks to generate a positive contribution and significant impact on people.
This policy results in a strategy with three main lines of action: use of the broadcasting strength
of the Group’s media channels to help society, collaboration with NGOs and supporting children
and young people through the work of
Fundación Atresmedia
. This strategy aims to help address
the needs of the most vulnerable groups and raise awareness about the most urgent social prob-
lems, seeking solutions.
Ponle Freno: ‘2020 Cero Víctimas’
The
Ponle Freno
initiative was created at the beginning of 2008 as a result of
Atresmedia
’s social
commitment to combat the high accident rate on Spanish roads and help save lives.
OUR
VISION
1.
To use the broadcasting strength of the Atresmedia media
channels to help society.
2.
To promote and achieve positive and tangible changes that
contribute to the progress of society through long-term
initiatives.
3.
To ensure the well-being and education of children and young
people through Fundación Atresmedia.
Broadcasting power
helping society
One result of this philosophy is the commitment to its
own long-term Corporate Responsibility campaigns
such as Ponle Freno, El Estirón and Hazte Eco.
Atresmedia helps cover the needs of society through
running campaigns to both raise awareness and collect
funds (Red Cross, Food Bank and SOS Children's
Villages)
Collaboration with
NGOs and non-profit
organisations
Through the work of Fundación Atresmedia, an
organisation created by Atresmedia that focuses its
activities on children and young people.
Fundación
Atresmedia
Social Commitment
Policy
Positive Contribution
Transparency
Maximising impact
Awareness and
Sensitisation
Lines of Action
HIGHLIGHTS
1.
6th Edition of the Ponle Freno awards
2.
New awareness campaigns
3.
3.0 Road Safety Conferences
4.
1st edition of the Ponle Freno fun-run in Vitoria and the 6th
Edition in Madrid
5.
Ponle Freno-Axa Road Safety Study on Driving habits in
Spain