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ATRESMEDIA
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EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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Proyecto Pro: audiovisual
training for people with a
disability
Proyecto PRO provides audiovisual
training to young people with a disabil-
ity to help them join the world of work.
In turn, it helps companies in the sector
to employ this group.
During 2014, the Project launched two
new courses: "Specialist in the man-
agement of social networks", with the
Universidad Rey Juan Carlos (Madrid);
and "Postgraduate Diploma in Commu-
nity Management", with the Universitat
Politècnica de Catalunya (Barcelona).
This year a third course, on acting,
has also been organised with the Fun-
dación Globomedia (Madrid), which
allows people to work front-of-camera
and increases normalisation.
For 2015, the Foundation hopes to be
able to expand the number of collab-
orating organisations that offer intern-
ships.
The insurer AXA has recognised Proyecto PRO in 2014 with the 'Premio Solidario del Seguro/Insurance
Solidarity Award'.
The Hospital Assistance
Programme reaches the whole of
Spain
In 2014, the Hospital Assistance Pro-
gramme, created in 2006 in order to
make the stay of hospitalised children
and their families more pleasant, estab-
lished its presence throughout Spain
with the signing of a partnership agree-
ment with the Ministry of the Basque
Country. New centres have also been
added in the autonomous communities
where it was already present. In total,
130 hospitals have already benefited
from the programme and more than
170,000 children have enjoyed its main
initiative, the FAN3 Channel.
FAN3 is a free and advertising-free tele-
vision channel, designed for hospitalised
children and young people that aims to
help them get better, offering them in-
formation relating to the illness and its
treatment in a fun and informative way.
In 2014, the Fan3 Channel expanded its
programming to the weekends and had
a total of 91 hours per week and more
than 400 hours per month, and new
sections were also created.
Within the framework of the Hospital
Assistance Programme, the "La imagen
de los niños hospitalizados en los me-
dios de comunicación. Cómo informar
respetando su intimidad." (The image of
hospitalised children in the media. How
to report whilst respecting their privacy)
report was also published. Created to-
gether with the Asociación de Informa-
dores de Salud (Association of Health
Reporters, ANIS), the document pro-
poses guidelines to responsibly report
on the health of children and hospital-
ised children.
The Programme has given continued
with other initiatives such as celebri-
ty visits to hospitals, radio workshops
and various activities to promote read-
ing. New initiatives such as 'Poción
de Héroes/Heroes Potion' have been
launched, to normalise the situation of
children in oncology treatment and this
is run in the autonomous communities
of Madrid, Valencia, Catalonia and Anda-
lusia; and the 'Transplant guide/Guía del
trasplante' application to normalise and
explain bone marrow transplants for the
children.
130 hospitals have now benefited from the Programme and more than 170,000 children have enjoyed its
main initiative, the FAN3 Channel.