Executive Summary

ATRESMEDIA

EXECUTIVE SUMMARY

— CORPORATE RESPONSIBILITY 2014

2nd edition of the 'Iniciativas que

Educan/Initiatives that Educate'

awards

More than 450 projects were presented

for the second edition of the 'Initiatives

that educate' awards, which recognise

best educational practice by schools,

teachers, families, NGOs, public author-

ities and companies in six categories:

• Educational success

• School environment/diversity/

integration

• The environment

• Creativity and innovation

• Values and teamwork

• Special Fundación Santillana Award

for the best initiative implemented in

Latin America.

This second edition has been an unprecedented

success in terms of participation, with more

than 450 projects presented.

"Te Toca!" continues appealing to

the social commitment of young

people

In 2014 the Te Toca! initiative continued

with its commitment to bringing young

people closer to certain social realities,

promoting their awareness and their

responsible behaviour. The initiative is

aimed at young people aged between 12

and 17, who are encouraged to submit a

solution to a specific problem based on

their own proposals or through requests

to the adult world.

In 2014, 174 participants submitted their

proposals for the challenge 'How can

education be improved?', with the over-

all quality being higher than in previous

years.

A jury composed of an experienced

group of experts selected the best en-

tries, which were awarded technologi-

cal prizes and donations of 500 euros

as seed capital to make the submitted

ideas a reality.

Within the framework of the initiative, a

meeting was organised between young

people, education advisers and chair-

men of school boards from different au-

tonomous communities at the Congress

of Deputies, in order to reflect on the

world of education and incorporate the

students' demands into future decisions

about the sector.

The Te Toca! micro-site reached 16,476 visits in 2014. Its presence on the social networks also increased,

with more than 1,144 fans on Facebook and 3,200 followers on Twitter.

HALLENGES

2015 Fundación Atresmedia Challenges

Assess the impact of each of the projects launched by following the methodologies used

by the third sector.

Development of a new Master Plan, based on the results of measuring the impact of the

different projects and on the current needs of society.

Run at least three initiatives to boost educational improvement.