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Antena 3
(91%) and
laSexta
(56%) were again the channels with
the greatest success rates for their new releases, most of them
during prime time, the time slot with the higher consumption,
where together the two channels were the most viewed in 2015,
with 21.9%. This leadership was also extended to the commercial
target (24.3%), that most demanded by the advertisers.
Antena 3
, moreover, was again the leading channel during prime
time in the commercial target with 14.9%, and was absolute
leader during the afternoon (12.4%) and at weekends (13%).
laSexta
has continued to grow every month since the merger
and achieved its best year so far with a 7.4% audience share,
establishing itself as the country's third private channel. It also
obtained its best ever prime time figure: 8.5%, which is 2.1% more
than its direct competitor.
As I have already mentioned, in 2015
Atresmedia Televisión
also added two new channels and did so successfully. These are
MEGA
, which became the themed channel with the strongest
start in the history of DTT, with 2.1%, and
Atreseries
, which is
achieving excellent audience figures despite not having complete
coverage as the penetration of HD television is still insufficient.
These channels are in addition to established brands like
Neox
and
Nova
, which have equalled their second best annual figures
with 2.6% and 2.4% respectively.
2015 has also been a good year for
Atresmedia Radio
. Suffice
it to say that our Radio Division has had a historic year with its
second best profitability rate, obtaining an EBITDA margin of
24.3%. This figure was produced in the context of the renovation
of
Onda Cero
's morning slot. These events have again tested our
ability to tackle challenges and, as we have done before, resolve
them successfully. If
Onda Cero
has demonstrated anything
during its 25 years, which it has been celebrating recently, it is its
strength as a brand and its great ability to overcome problems
and continue to grow. Supported by the strength of the
Group
,
taking advantage of the inexhaustible pool of talent that is
our Radio product and with the confidence of having the best
professionals in the sector, I am convinced that the transition
process, which is always the result of any change, will lead,
sooner rather than later, to a new momentum and the meeting of
the ambitious targets we have set ourselves.
In 2015, the channels
Atresmedia Radio
,
Onda Cero
,
Melodía
FM
and
Europa FM
together achieved an average audience
of almost five million listeners. As a result of these impressive
figures, its position as an opinion leader for listeners and its
good commercial strategy, the Division's net income grew above
the market rate to stand at €89.9 million, representing growth
of 10.6%. The gross operating profit amounted to €21.8 million
(+24.2%), compared to €17.6 million in 2014.
The world of multimedia, which I have already mentioned, is
a clear focus for the
Group
and forms part of our DNA. For a
long time now we have seen the reward for this commitment in
Atresmedia
Radio has
had a historic
year with its
second best
profitability
rate, obtaining
an EBITDA
margin of 24.3%
ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
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