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our results. The
Atresmedia Digital
figures led to us closing the
year as the Internet's leading audiovisual group, a trend that has
been confirmed during the first few months of 2016.
Atresmedia
closed 2015 with more than 10.6 million unique users in
December, according to the figures from comScore. In addition,
with the launch of
Flooxer
, the new on-line platform for high
quality short videos, we have taken another step in the group's
multi-platform strategy.
Two years ago we decided to launch the
Diversificación Division
,
a new business area designed to seek alternative sources of
income away from our traditional business, therefore leaving
us less exposed to downward cycles in the advertising market.
Over these two years, thanks to hard work and a lot of creativity,
the Diversificación team has managed to make the most of our
licensed products and we have taken a very important step in
our internationalisation strategy: through the channels
Antena 3
,
Atreseries
and
¡HOLA! TV
, we are the European commercial
operator with the most subscribed households (32 million)
outside our borders. It is also worth mentioning that
Atresmedia
has managed to secure a very strong position in the Spanish
entrepreneurial ecosystem, participating in ten high potential
start-ups through the media for equity model.
Another of the areas that has experienced most growth is
Atresmedia Cine
. The Group's Film Division has stood out
notably with six productions that represented 29.5% of the total
box office takings for Spanish cinema in 2015. Our mission in this
business area is clear: to execute, with the utmost efficiency and
profitability, the obligation that the Government has imposed on
us to invest in Spanish cinema, producing top quality content as
a way of attracting audiences.
At Atresmedia we have been aware for years that as well as
generating value for our shareholders, we also have a duty
and responsibility to generate value for society and contribute
positively to its progress.
Compromiso Atresmedia
is the
result of this strong conviction and brings together all of the
company's Corporate Responsibility initiatives, among which are
our most famous initiatives such as
Ponle Freno
,
HAZTE ECO
,
Objetivo Bienestar
,
Crea Cultura
and
Constantes y Vitales
, but
also the activities of
Fundación Atresmedia
and the
Corporate
Volunteering Programme
in which our employees take part.
In 2015
Atresmedia
joined the Red de Empresas por una
Sociedad Libre de Violencia de Género (Network of Companies
for a Society Free from Domestic Violence. As part of this
commitment, together with the Mutua Madrileña Foundation,
Antena 3 Noticias launched the
Tolerancia Cero
initiative to help
educate about this serious problem in our society, encourage its
reporting and raise awareness about it.
Ponle Freno
,
Constantes y Vitales
and
Crea Cultura
have also
continued recording achievements that represent significant
advances for road safety, scientific research and the protection
The world of
multimedia,
which I have
already
mentioned, is a
clear focus for
the Group and
forms part of
our DNA
In 2015 we
have set an
important
milestone in our
international
strategy:
through the
channels
Antena 3,
Atreseries
and ¡HOLA!
TV, we are
the European
commercial
operator with
the most
subscribed
households (32
million) outside
our borders
10
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ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015