6 / 52
Among the achievements of our initiatives I would like to
highlight the approval by the Congress of Deputies of the motion
from
Ponle Freno
for the Government to make road education a
mandatory subject in schools, as well as the creation of the State
Research Agency driven by
Constantes y Vitales
and the gold
medal awarded to
Crea Cultura
by Federación de la Propiedad
Intelectual (Intellectual Property Federation). In 2015 we have
added another concern to these commitments: fighting against
gender-based violence, one of the biggest problems in our
society.
We have also continued to support the work of other non-profit
organisations by donating more than €200,000 to their causes
and broadcasting their awareness-raising campaigns free of
charge, with an equivalent value of more than €6 million.
We are aware that the success of
Atresmedia
depends on its
professionals, and to ensure their satisfaction and well-being,
in 2015 we have committed to strengthening their training and
extending the measures to allow them to enhance their work-life
balance. I do not want to waste this opportunity to thank all of
the Group's professionals who have enthusiastically taken part in
the
Corporate Volunteering Programme
by donating more than
2,100 hours of their time in 2015 to help out at soup kitchens,
accompany the elderly and engage in fun activities with the
disabled.
All of these commitments have been firmly and wholeheartedly
ratified in the new general corporate responsibility policy
produced by the
Company
in response to the new
recommendations in the Good Governance Code from the
CNMW (National Securities Market Commission) in this matter.
This new policy reflects the values that guide the corporate
responsibility strategy and the cross-cutting nature and solid
position that this is acquiring within the
Company
.
Although there is still some way to go I would like to highlight
the awards we have received this year on our path to becoming
a sustainable and responsible company, with Randstad naming
Atresmedia
as the most attractive communication company to
work for, and the “Best Improver Spain” recognition from the
CDP (Carbon Disclosure Project) for
Atresmedia
's progress in its
commitment to climate change.
2015 has undoubtedly been a magnificent year, and we close
it with the belief that we have done a great job. All of our
business areas have shown that they are capable of dealing
with the challenges we have faced and they have overcome
these through hard work and talent. We face the future with the
certainty that we are ready for any challenge; but also with the
confidence that our
Group
, more than any other, is capable of
taking advantage of the many opportunities that lie ahead.
Through the
campaigns
that make up
Compromiso
Atresmedia, in
2015 we have
continued to
promote new
initiatives to
reduce the
number of
road accidents,
promote
scientific
research in our
country, protect
intellectual
property and
culture, respect
the environment
and encourage
healthy lifestyle
habits among
the public
6
|
ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015