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El taquillazo
of laSexta
improved
positions (8% share) and consolidates as
the cinema brand of the channel.
El objetivo
de
Ana Pastor
also increased
its annual historic audience share
(9.2%),
with more than 1.7 million viewers.
Más vale tarde
reached its annual historic
maximum
, 7.1% and more than 700,000
followers on average in 2015, and is
currently the most viewed programme in
the evening slot.
Zapeando
also enjoyed its best year with
7%
and more than 860,000 followers.
Jugones
had its best ever year
with a
share of 5.2% (+0.6 versus 2014) and
more than 650,000 viewers.
Two new channels have been
incorporated into
Atresmedia
in 2015:
MEGA, which accounted for the best
ever TV launch of a themed channel
(2.1%) and in December, the Atreseries
broadcast began
, an HD channel that
completes the
Group
’s entertainment
offer (0.8% audience share in March
2016).
Neox
finalised the year with 2.6% and
equals its second-best annual figure. In
commercial target the channel continues
to grow and has become one of the
preferred channels on achieving its best
ever year, with 3.8%.
Nova
also had its second best-ever year
with 2.4%, something that was matched
by its commercial target (2.4%).
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|
ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015