24 / 52
Antena 3 was once again the leading
channel in the commercial target
timeslot
with an audience of almost 15%
(14.9%), 1.1 points above Telecinco and
with growth of 0.8 over 2014. It was the
outright leader in the afternoon (12.4%)
and weekends (13.0%), and the preferred
option among men and viewers from 45
to 54 years of age (14.6%). It remains the
favourite of the upper and upper-middle
class.
In 2015 Antena 3 Noticias enjoyed its
best year since 2010
.
Antena 3 Noticias 1
was the news leader in the afternoon
timeslot, both from Monday to Friday
(14.5%) as well as Monday to Sunday
(14.7%) and weekends (15%).
Allí abajo
and
Mar de plástico
burst
onto the scene in 2015 as the two best
debuts of national drama in the last 10
years
. Together with
Bajo sospecha
,
Vis a
vis
and
Velvet
they account for the best
drama of the year.
Tu cara me suena
revolutionised Friday
nights and became the most watched
and the outright leader with 22.3% and
3,220,000 viewers, figures that equal its
best season.
24
|
ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015