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Highlights
of the year
Atresmedia Televisión strengthens
its television model in a year in
which it has made history
Atresmedia Televisión
has strengthened its model in 2015.
Antena 3
(91%) and
laSexta
(56%) are the channels that enjoyed the biggest
successes over the year, a figure that is reflected in the consolidation of
the model that is supported by plurality, innovation and quality.
The TV division of the
Group
has obtained 26.8% audience share in
2015, figure that increases up to 27.7% in prime time. In the slot with the
highest audience,
the programming of its two main channels, Antena 3
and laSexta, enjoyed the best viewing figures
(21.9%). These figures
have enabled them to achieve a
market share in television of 42.1%
.