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Atresmedia Televisión was the leader
in information
, changing the way of
holding debates following the success of
the historic
7d: el debate decisivo
, and
was the preferred option for the major
events of the year (general elections,
main electoral engagements, or the Paris
terrorist attacks).
7d: el debate decisivo
was an informative
event with no precedents and also a
unique program in terms of audience
shares: it has been the most viewed
electoral debate in a TV group, with
48.2% audience share and 9,233,000
viewers. The debate was also followed by
300,000 persons through
Atresplayer
,
both in the website and in the apps
(tablets and smartphones). This is the
live program most viewed ever, even
above Formula 1 and Champions League
matches.
Moreover, in Twitter, this event was the
most commented TV program, with 2.5
million twitts, more than 300,000 unique
writers that generated an average of
12,500 comments per minute.
ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
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