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Customer focus, innovation, efficacy and
profitability, the fundamental focal points
of Atresmedia Publicidad
Atresmedia Publicidad is the largest
sales house of multimedia advertising on
the Spanish market
, with a share of 19.3%
of the total investment in conventional
media.
Atresmedia Publicidad is the top-ranked
TV advertising seller
in terms of quality
of commercial service, compliance with
agreements and advertising efficiency,
according to the results of the SCOPEN
mediaScope study.
Atresmedia Publicidad was chosen
by Yahoo! to market its wide range
of Premium display offers, native
advertising and segmented advertising
in Spain.
With
Be Neuro, Be Effectiv
,
Atresmedia
improves the advertising efficiency with
‘wake-up pieces’ that are intelligently
modelled throughout the advertising
block.
Atresmedia Publicidad
and Tres14
Research compiled the ROI-MAP which
shows that
TV needs to form part of all
planning to generate awareness
.
In 2015 Atresmedia Eventos organised
the Management & Business Summit
,
the first major gathering of worldwide
executives and leaders such as Ram
Charam, Jose Manuel Durao Barroso or
Bill Richardson among others.
Madrid Premiere Week
, organised by
Atresmedia Eventos,
featured a week-
long series of premieres, masterclasses,
conferences and screening of short films.
Silvio González, CEO of Atresmedia, at the
Management & Business Summit 2015.
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ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015