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Atresmedia
Diversificación,
expansion as a
strategy
The three international channels of the
Atresmedia
—
Antena 3 Internacional
,
¡HOLA! TV
and
Atreseries Internacional
—
exceeded 32 million subscriber
households worldwide, representing
a 34% increase on the previous year.
Atresmedia is the European commercial
operator with the most subscribed
households outside our borders.
Antena 3 Internacional has reinforced
its presence in Latin America
, USA and
Europe, by attracting new audiences and
consolidating its distribution.
At the year-end, the Atresmedia
portfolio totals 10 investees under the
Media for Equity model
, including some
of the most promising Spanish start-ups.
The record label Atresmúsica was
launched
to exploit soundtracks from
films and TV series produced by
Atresmedia
and music associated to
major sporting events.
Atresmedia Cine:
box office and
critical success
Atresmedia Cine premiered six films in
2015, representing 29.5% of box office
takings
for Spanish cinema. All of them
are included in the TOP25.
Four “Goya” Awards for
El desconocido
(best sound and best editing) and
Palmeras en la nieve
(best art direction
and best original song).
The film produced by Atresmedia Cine
with the highest box office takings was
Perdiendo el norte
with over 10 million
euros.
Premiered in December 2015,
Palmeras
en la nieve
has achieved so far box office
takings of 17 million euros
and has been
seen by more than 2.6 million viewers.
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ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015