Background Image
Previous Page  37 / 52 Next Page
Information
Show Menu
Previous Page 37 / 52 Next Page
Page Background

Ponle Freno has helped ensure

that the Lower House of Deputies

is asking the Government for road

safety to be a mandatory subject

matter in schools

The major challenge of 2015 for

Ponle

Freno

was to promote the inclusion

of road safety as a mandatory subject

matter in schools. This was achieved by

increasing its dissemination through the

broadcast of TV spots, radio slots and

content on websites and social networks.

As a result of media dissemination, on

27 May the Lower House of Deputies

unanimously approved a proposal to

include this on the school syllabus.

El Estirón became Objetivo

Bienestar Junior

El Estirón

, the Corporate Responsibility

campaign of

Atresmedia

to promote

healthy lifestyle habits among children,

changed its name in 2015 to

Objetivo

Bienestar Junior

. With this integration as

part of the

Objetivo Bienestar

Corporate

Responsibility programme, the project

takes on a much broader dimension in

both dissemination and scope.

Constantes y Vitales turns the

creation of the State Research

Agency into reality

Constantes y Vitales

, the CR campaign

of

laSexta

and the AXA Foundation

means that the State Research Agency is

now a reality. To achieve this, we set up

a campaign to collect signatures which

was broadly disseminated using the

Group’s communication media. More than

80,000 people supported the petition by

signing. We hope that this organisation

guarantees the progress of science in

Spain through efficient, transparent and

politically independent management.

Antena 3 Noticias is campaigning for

Tolerancia Cero (Zero Tolerance) in

gender-based violence together with

the Mutua Madrileña Foundation

Coinciding with the International

Day against Gender-based Violence,

in 2015

Antena 3 Noticias

and the

Mutua Madrileña Foundation set up

the

Tolerancia Cero

(Zero Tolerance)

initiative, targeted at raising awareness,

encouraging violence to be reported and

using education to help eradicate this blot

on society.

Atresmedia

has thrown itself

into providing coverage of the campaign

through its communications media.

20,000 participants at the

VII Ponle Freno race in Madrid.

ATRESMEDIA

| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |

37