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Ponle Freno has helped ensure
that the Lower House of Deputies
is asking the Government for road
safety to be a mandatory subject
matter in schools
The major challenge of 2015 for
Ponle
Freno
was to promote the inclusion
of road safety as a mandatory subject
matter in schools. This was achieved by
increasing its dissemination through the
broadcast of TV spots, radio slots and
content on websites and social networks.
As a result of media dissemination, on
27 May the Lower House of Deputies
unanimously approved a proposal to
include this on the school syllabus.
El Estirón became Objetivo
Bienestar Junior
El Estirón
, the Corporate Responsibility
campaign of
Atresmedia
to promote
healthy lifestyle habits among children,
changed its name in 2015 to
Objetivo
Bienestar Junior
. With this integration as
part of the
Objetivo Bienestar
Corporate
Responsibility programme, the project
takes on a much broader dimension in
both dissemination and scope.
Constantes y Vitales turns the
creation of the State Research
Agency into reality
Constantes y Vitales
, the CR campaign
of
laSexta
and the AXA Foundation
means that the State Research Agency is
now a reality. To achieve this, we set up
a campaign to collect signatures which
was broadly disseminated using the
Group’s communication media. More than
80,000 people supported the petition by
signing. We hope that this organisation
guarantees the progress of science in
Spain through efficient, transparent and
politically independent management.
Antena 3 Noticias is campaigning for
Tolerancia Cero (Zero Tolerance) in
gender-based violence together with
the Mutua Madrileña Foundation
Coinciding with the International
Day against Gender-based Violence,
in 2015
Antena 3 Noticias
and the
Mutua Madrileña Foundation set up
the
Tolerancia Cero
(Zero Tolerance)
initiative, targeted at raising awareness,
encouraging violence to be reported and
using education to help eradicate this blot
on society.
Atresmedia
has thrown itself
into providing coverage of the campaign
through its communications media.
20,000 participants at the
VII Ponle Freno race in Madrid.
ATRESMEDIA
| EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
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