Highlights of the year
RCorporate Responsibility
In 2014, Atresmedia has undertaken various initiatives that have contributed to strengthening its Corporate Responsibility (CR) and increasing the value contributed to its stakeholders. These are some of the highlights:
The first communications group in Europe to publish an Annual and CR Report following the G.4 Global Reporting Initiative guidelines, in their most comprehensive version.
Atresmedia was the first company in the communications industry in Europe to draft and verify its Annual and Corporate Responsibility Report following the new standard in the G4 Global Reporting Initiative (GRI) guidelines in their most comprehensive version. To apply these new guidelines, Atresmedia has strengthened the analysis of forecasts and relevant issues for its stakeholders, adding new studies and methodologies. Both the 2013 and 2014 reports follow this G4 standard.
Atresmedia, leader in the consumption services and media sectors, according to the 2014 Informe Reporta
In 2014, Atresmedia rose to 24th place in the Reporta Ranking, up from 38th in 2013, and occupies fourth place in the ranking of the top 10 non-Ibex, up from 9th in 2013. For the third consecutive year Atresmedia is the best media organisation in the ranking. Informe Reporta is a study of the quality of information provided to the market by the companies who comprise the Madrid Stock Exchange general index (IGBM).
Joining the Asociación Española para la Calidad (Spanish Quality Association) and RTL Corporate Responsibility Network
With the aim of boosting CR, both internally and externally, Atresmedia has joined the Spanish Quality Association (AEC) and is an active member of its CSR Committee. Atresmedia has also participated in the Corporate Responsibility Network forum promoted by the European communications group RTL, in order for participating businesses to share their knowledge and experiences in matters of Corporate Responsibility.
Almost 200,000 euros donated to social causes thanks to the entertainment programmes on Atresmedia Television
In 2014 Atresmedia donated a total of 171,809 euros to social organisations, including Fundación Pequeño Deseo, Fundación Aladina and Fundación Balia, through broadcasting special charitable programmes such as Atrapa un millón, ¡Boom!, A bailar and Tu cara me suena.
Improved subtitling in the Atresplayer audio-visual content platform
In 2014, improvements were made to the subtitling system for the Atresplayer platform so that all content not broadcast live and shown on television can be enjoyed with subtitles.
FEDEPE rewards Atresmedia’s work on equality and work-life balance
The Federación de Mujeres Directivas, Profesionales y Empresarias (Spanish Federation of Women Managers, Executives, Professionals and Entrepreneurs, FEDEPE) has rewarded Atresmedia’s work on equality between men and women, as set out in the recent Equality Plan approved by the Company, and the new work-life balance measures also included in that plan.
More than 20,000 people and 700 organisations have signed up to the Ponle Freno manifesto “2020 Cero Víctimas” (2020 Zero Victims)
In order to eradicate deaths and serious injuries on the roads, in 2014 Ponle Freno launched its most ambitious initiative yet: “2020 Cero Víctimas”. The “2020 Cero Víctimas” manifesto already has the support of 700 organisations who will promote road safety measures among their employees and associates, and more than 200,000 people have committed themselves to being responsible pedestrians and drivers.
New record participation and funds raised for the Ponle Freno fun-run
The Ponle Freno fun-run has broken its own attendance records in its sixth year with 20,000 runners and 200,000 euros in revenue collected and allocated to the research and welfare projects into road safety being carried out by the Instituto Guttmann Foundation and the Step by Step Foundation.
"Objetivo Bienestar" and "Constantes y Vitales": new health awareness campaigns
During 2014, Antena 3 and laSexta launched new awareness campaigns that focus attention on the importance of looking after your health. Among the highlights are “Objetivo Bienestar”, which invites all members of the public to adopt healthy lifestyles, and “Constantes y Vitales”, the first CR campaign by laSexta that, together with the AXA Foundation, aims to promote high quality medical and scientific prevention and research.
Crea Cultura is launched, a movement to defend intellectual property
Atresmedia has launched Crea Cultura, a movement created to defend and recognise the value of Intellectual Property and raise awareness of the consequences of its violation. The initiative seeks to offer an opportunity to meet and debate in order to find solutions through dialogue. Crea Cultura was launched with the broadcast of the “Nada es gratis” (Nothing is free) spot on television and in cinemas, and with the organisation of the first Crea Cultura Forum, in which various issues around intellectual property and illegal downloading were discussed.
Fundación Atresmedia: leader in the ranking for the transparency of business foundations
Fundación Atresmedia once again leads, for the third consecutive year, the transparency ranking for business foundations. This can be seen from the 5th edition of the “Construir confianza 2013. Informe de transparencia y buen gobierno en la web de las fundaciones españolas” report (Building trust 2013. Transparency and good governance on the websites of Spanish foundations), published by the Fundación Compromiso y Transparencia (Commitment and Transparency Foundation).
The Fundación Atresmedia Hospital Assistance Programme now covers the whole of Spain
In 2014, the Hospital Assistance Programme, created in 2006 in order to make the stay of hospitalised children and their families more pleasant, has consolidated its presence across Spain with the signing of a partnership agreement with the Ministry of the Basque Country. In total, 130 hospitals have already benefited from the Programme and more than 170,000 children enjoy the benefits of its main initiative, the FAN3 Channel.
Atresmedia acknowledges and is grateful for the work of the volunteers in the ‘Activa tu voluntad’ campaign
In order to promote volunteering, in 2014 Atresmedia launched the Activa tu voluntad campaign to recognise the work of millions of volunteers who each day collaborate with different social organisations and to encourage voluntary participation. The campaign has seen the involvement of the Hazloposible Foundation, Asociación de Voluntariado de España (Spanish Volunteering Association), the Voluntare network and the NGO Cooperación Internacional (International Cooperation).
Environmental awareness together with the WWF and Ecoembes
In 2014 the first Bosque Hazte Eco (Hazte Echo Wood) was created, the result of an initiative launched jointly with the environmental NGO WWF-ADENA, through which the public have made donations to pay for the planting of 3,000 trees. In the area of awareness, we can highlight the Hazte Eco y Recicla campaign, run jointly with Ecoembes, to promote recycling, and the third edition of the forest fire prevention campaign, also launched in partnership with WWF-ADENA.
