Highlights of the year
Atresmedia Publicidad, effectiveness to continue being the best
Atresmedia Publicidad has consolidated its position as the largest seller of multimedia advertising in the Spanish market, with a share of 23% of the total investment in conventional media.
60% of the advertising investment for the Atresmedia TV channels has been generated from advertisers present across the group’s three formats: television, radio and internet.
Atresmedia LAB, has been created as the innovation and technology laboratory applied to advertising. Its objective is to optimise the new multi-screen advertising opportunities and therefore increase the effectiveness of the spots.
Atresmedia Publicidad has created the Oficina del Anunciante (Advertisers’ Office) in order to deal with to and resolve any incidents or complaints from its customers.
Atresmedia Publicidad has supported the creation of AUNIA, the first platform that brings together the online media content and guarantees its customers the presence of their brand in professional, high quality content and in a safe environment.
