Highlights of the year
Atresmedia Diversificación is expanding
This year the international area has launched Atres Series, the only 100% series channel in Spanish and HD. Together with Antena 3 Internacional and ¡HOLA! TV, the three channels exceed 25 million subscriber households worldwide. Atresmedia has therefore become the European private television operator with the most subscribers outside its borders.
The activity of media for equity has been consolidated in 2014 and it closes the year with a portfolio of seven investees, all characterised by their strong growth potential.
The New Business area has kept up the pace of launching innovative products, highlights including the Atrapa un Millón brand that, following the completion of a deal with ONCE to develop Rasca Atrapa un Millón, has become the highest selling lottery product in its category.
