Highlights of the year
Atresmedia Televisión. The audience has responded positively to a diverse, high quality model
Atresmedia Televisión, with four channels, two fewer than its main competitor, has closed 2014 with a 27.7% audience share. The group leads in the evening slot with 30.4%. In Prime Time, the slot with the highest viewing figures, its audience share has increased to 28.1%.
The Atresmedia Televisión professionals Jordi Évole, Matías Prats, Arturo Valls, Karlos Arguiñano, Sandra Sabatés and Ana Pastor are the most popular within the Spanish public according to a study by Personality Media.
This successful model has given the Atresmedia Televisión channels a strong personality, and has given them a very high percentage of successful programmes, surpassing all their competitors.
Antena 3 began its test broadcasting on 25 December 1989 and in 2015 has held several com- memorative events involving institutions, employees, advertisers and viewers.
In 2014, Antena 3 achieved a 13.6% audience share, its best figure in the last five years. It has grown +0.2 points compared to 2013, resulting in three consecutive years of growth. It is the leading channel in the target audience with 13.8% (+0.4 compared to the previous year), its best result since 2009. In Prime Time it achieved 12.9% (+0.5 points higher than in 2013).
- Antena 3 Noticias 1 ((Mon-Fri) is the leader in its timeslot and has been the leader over the year for the first time since 2007. Antena 3 Noticias weekend is the absolute afternoon leader over the year.
- The channel leads the morning slot (14.6%) with Espejo Público, achieving the highest viewing figures in its history (482,000 and 16.8%), Karlos Arguiñano en tu cocina which, with a 14.9% share, has had its best year on Antena 3 and La ruleta de la suerte which has been the unbeatable leader in its timeslot for 50 consecutive months. It is also the afternoon slot leader with 13.1% thanks to the leadership over the year of the first edition of Antena 3 Noticias
- Antena 3 grew by 0.5 points in prime time over the year thanks to El hormiguero 3.0, which achieved its annual record high, and a wide range of proposals that excite and entertain the viewers every night: El tiempo entre costuras, Top Chef, Tu cara me suena, Sin identidad, Velvet and El peliculón are some examples.
- Series Atresmedia was created in January as the brand that encompasses all the production of domestic drama for the group’s television and it has become a benchmark for quality in the industry. Included among the series released in 2014 are Velvet, leader in its slot with over 4 million viewers, Sin identidad, which became the most watched première of the year with almost 5 million viewers and a 25.7% share, and the latest episodes of El tiempo entre costuras, a drama series that was a turning point in the production of this genre.
- Amar es para siempre and El secreto de Puente Viejo achieved their highest ever audience shares with 14.1% and 18.3% respectively, and contributed to the leadership of Atresmedia Televisión in the evening slot (30.4%) despite having two channels less than Mediaset España.
- It is the most followed network among young people (13.3%) and viewers in the 45 to 54 age range (14.9%). It also remains a clear favourite among the upper and upper middle classes and has once again increased its following among the middle class.
laSexta, with a 7.2% audience share, has had the best year in its history. It is the channel that has grown most this year, increasing its share by 1.2 points compared to 2013. The Atresmedia TV channel has had 27 months of consecutive growth since the merger. In prime time it recorded 8.4%, one percent higher than in 2013. The responsiveness to the news of Más vale tarde, El objetivo de Ana Pastor, La Sexta noche and Salvados and the entertainment of Zapeando, Pesadilla en la cocina, En el aire and El jefe infiltrado, are the key factors
- In 2014 laSexta Noticias achieved three annual records with its first and second editions and the first weekend edition.
- El intermedio, with growth of 1.5 points over a year, recorded its best ever result with 12.2% and 2,331,000 viewers.
- In the evening, Zapeando continues its upward trend and Más vale tarde achieved its best ever figures with 6.7% and 670,000 viewers. Al rojo vivo also achieved an annual record with 10.1%.
- Salvados has the highest viewing figures in the network in 2014. The programme is the leader in its time slot and the most watched programme on a Sunday with an average of almost 3 million viewers.
- El jefe infiltrado is the best entertainment première in the history of laSexta with 16.5% and 2,882,000 viewers.
The thematic leaders in their genre and audience. Neox equaled its second best annual figure (2.6%). It is the thematic channel leader in the evening (9.9%) and in the Prime Time (8.1%) among young people. Nova had it best year ever (2.5%). It is the most viewed female themed channel, leader in the evenings, from Monday to Friday (4.4%). xplora (1.6%), laSexta3 (1.7%) and Nitro (1.7%) said goodbye as leaders in their genre and target audience.
