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Atresmedia Radio
renews itself to keep
growing
In 2015,
Onda Cero
renewed itself to
continue growing. The recruitment in
April of
Carlos Alsina
and
Juan Ramón
Lucas
to the new morning show
Más de
uno
, and the presence of
David del Cura
on the night-time news programme,
La brújula
, in replacement of
Alsina
,
reaffirms the model of a varied, close at
hand and participatory radio that defines
Onda Cero
.
Onda Cero celebrated its 25th
anniversary
with a renewed commitment
that looks to the future.
Atresmedia Radio rounded off a historic
2015: its second-best year in terms of
profit with an Ebitda Margin of 24.3%.
Income of Atresmedia Radio (+10.6%)
was above market growth
(+8.1%) due
to an attractive programming and an
efficient commercial policy.
The joint figures of Onda Cero, Melodía
FM and Europa FM achieved almost five
million followers
. Two and a half million
correspond to
Onda Cero
.
Onda Cero continues to be the leading
station with regard to listening minutes
per listener
, with 153 minutes, ahead of
Ser, Cope and RNE.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
HIGHLIGHTS OF THE YEAR
|
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