26 / 239
Social dimension
The Group subtitles 88% of its
programming, 13% more than legally
required
The subtitled programming of the
Atresmedia
channels has reached 88.3%,
representing 13% more than legally
required. Of particular note in 2015
was the special efforts by
Atresmedia
to extend the supply of live subtitled
programming to almost 100% in the
commercial timeslot and all current affairs
specials.
The Group donates around 200,000
euros to social causes and provides
free space for NGO advertising
campaigns worth more than six
million euros
Atresmedia
, through its CR entertainment
programmes and initiatives, has donated
close to 200,000 euros to different
NGOs such as Acción contra el Hambre
(Action against Hunger) or Food Banks.
Of particular note was the donation of
100,000 euros to the Centro Nacional de
Investigaciones Oncológicas (National
Cancer Research Centre).
In addition, to disseminate the work of
different not-for-profit enterprises and
raise society’s awareness about what
they do,
Atresmedia
has provided free
advertising space on TV and radio to
NGOs for a value of 6,022,293 euros.
20,000 runners took part in the VII
Carrera Ponle Freno in Madrid
20,000 runners took part in the VII
Carrera
Ponle Freno
, the largest social
action driven by
Atresmedia
, with the
collaboration of its strategic partner AXA.
Ponle Freno
has become one of the most
popular races in Spain.
For the seventh year running,
Ponle
Freno
gives all of the money raised
from the race to projects and actions to
support victims of traffic accidents, as it
has done in the previous six events. On
this occasion the money was raised for
the clinical research project into cellular
therapy for neurological disability of the
Puerta del Hierro-Majadahonda University
Hospital, spearheaded by Doctor
Vaquero.
Patricia Pérez, Corporate General Manager of Atresmedia,
hands over the proceeds from the VII Ponle Freno Race to the
Director of Fundación Puerta de Hierro, Ángel Pueyo.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
HIGHLIGHTS OF THE YEAR
|
26