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ATRESMEDIA
Mission, Vision, Values
Mission:
Broadcast of varied, innovative
and high quality news and entertainment
programmes that respond to our
stakeholders in order to win their trust
and thereby ensure the leadership
position and sustainability of the Group.
Vision:
To be the leading multimedia
communications group with a valuable
and positive contribution to the society in
which we operate.
Values:
•
Commitment
: We strive to make
a valuable contribution to society,
creating social awareness campaigns
that resolve problems and generate a
positive change.
•
Quality
: We work on continuously
improving our activities, developing
excellent products in both form and
content, aimed at meeting the needs
and expectations of our audiences.
•
Creativity
: We encourage the creative
development of employees, promoting
artistic freedom and freedom of
thought and respecting the democratic
and cultural values of society.
•
Long-term vision
: We work to create
a corporate project that is the leader
in the audio-visual industry and
endeavours to move closer to the
future by creating it.
•
Innovation
: We promote the creation
of new ideas, products, services and
practices that provide value to the
Company and society.
•
Leadership
: We motivate and
communicate with our collaborators
to encourage their development and
that of the organisation, transmitting
energy and inspiring confidence and a
desire to help the company achieve its
business objectives.
•
Teamwork
: We promote a culture
based on establishing relationships
of trust and respect between the
employees and the Company.
We develop their autonomy and
participation in decision-making, based
on the principles of delegation and
responsibility.