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Customer focus, innovation, efficacy and

profitability, the fundamental focal points

of Atresmedia Publicidad

Atresmedia Publicidad is the largest

sales house of multimedia advertising on

the Spanish market

, with a share of 19.3%

of the total investment in conventional

media.

Atresmedia Publicidad is the top-ranked

TV advertising seller

in terms of quality

of commercial service, compliance with

agreements and advertising efficiency,

according to the results of the SCOPEN

mediaScope study.

Atresmedia Publicidad was chosen

by Yahoo! to market its wide range

of Premium display offers, native

advertising and segmented advertising

in Spain.

With

Be Neuro, Be Effectiv

,

Atresmedia

improves the advertising efficiency with

‘wake-up pieces’ that are intelligently

modelled throughout the advertising

block.

Atresmedia Publicidad

and Tres14

Research compiled the ROI-MAP which

shows that

TV needs to form part of all

planning to generate awareness

.

In 2015 Atresmedia Eventos organised

the Management & Business Summit

,

the first major gathering of worldwide

executives and leaders such as Ram

Charam, Jose Manuel Durao Barroso or

Bill Richardson among others.

Madrid Premiere Week

, organised by

Atresmedia Eventos,

featured a week-

long series of premieres, masterclasses,

conferences and screening of short films.

Silvio González, CEO of Atresmedia, at the

Management & Business Summit 2015.

ATRESMEDIA

| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |

HIGHLIGHTS OF THE YEAR

|

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