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7d: el debate decisivo
was an informative
event with no precedents and also a
unique program in terms of audience
shares: it has been the most viewed
electoral debate in a TV group, with
48.2% audience share and 9,233,000
viewers. The debate was also followed by
300,000 persons through
Atresplayer
,
both in the website and in the apps
(tablets and smartphones). This is the
live program most viewed ever, even
above Formula 1 and Champions League
matches.
Moreover, in Twitter, this event was the
most commented TV program, with 2.5
million twitts, more than 300,000 unique
writers that generated an average of
12,500 comments per minute.
Antena 3 was once again the leading
channel in the commercial target
timeslot
with an audience of almost 15%
(14.9%), 1.1 points above Telecinco and
with growth of 0.8 over 2014. It was the
outright leader in the afternoon (12.4%)
and weekends (13.0%), and the preferred
option among men and viewers from 45
to 54 years of age (14.6%). It remains the
favourite of the upper and upper-middle
class.
In 2015 Antena 3 Noticias enjoyed its
best year since 2010
.
Antena 3 Noticias 1
was the news leader in the afternoon
timeslot, both from Monday to Friday
(14.5%) as well as Monday to Sunday
(14.7%) and weekends (15%).
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
HIGHLIGHTS OF THE YEAR
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