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Boosting corporate volunteering
Since 2005,
Atresmedia
has had a Programa de Voluntariado Corporativo (Corporate
Volunteering Programme) whose main objectives are:
•
To contribute to the development of society by offering it the professional skills of its
employees.
•
To channel the charitable spirit of the
Group
's professionals.
•
To promote the values of commitment, solidarity and teamwork.
•
To make society aware of the importance of volunteering, through content in
programmes and news bulletins and with specific campaigns using the
Group
's media
organisations.
Atresmedia
is a member of the Voluntare network, an international organisation
whose mission is to promote corporate volunteering programmes through dialogue,
the development of new action initiatives and the creation of new formats among
stakeholders.
In 2015,
Atresmedia
also organised, together with the NGO Cooperación Internacional
(International Corporation), the 9th edition of Día Solidario de las Empresas (Company
Solidarity Day) and was media partner for the International Volunteering Week “Give and
Gain Day 2015”, organised by Forética. Both events aim to promote corporate volunteering
as a key tool for the investment in the community strategies of businesses, and have been
publicised through the
Group
's media organisations.
For the second consecutive year, and coinciding with International Volunteering Day,
Atresmedia
broadcast the “Activa tu Voluntad” (Activate Your Good Will) awareness
raising spot on all its channels. This is an initiative that encourages society to become
involved in volunteering work, and it also involves Cooperación Internacional, Forética,
the HazloPosible Foundation and Plataforma de Voluntariado de España (Spanish
Volunteering Platform).
In 2015
Atresmedia
offered 16 volunteering activities, which helped 13 different social
organisations and involved 99 volunteers who donated 2,102 hours of their time.
Atresmedia volunteers in the educational project run by the NGO Cesal.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
HUMAN RESOURCES
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