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ATRESMEDIA
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EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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Hazte Eco: Together for the environment
Hazte Eco
is the
Atresmedia
campaign led by the channel
Neox
whose objective is to raise
awareness and carry out initiatives to defend and protect the environment. All of the Group’s
media channels are involved in the initiative and support it by broadcasting awareness messages
to the public and asking them to take action to support the environment.
Since its creation in 2010,
Hazte Eco
has launched various initiatives with specific challenges to
halt climate change, improve the quality of forests and save the Arctic. In 2014, it continued work-
ing on these and other new actions.
HIGHLIGHTS
1.
Atresmedia and Ecoembes unite to make 2014 'The Year of
Recycling'.l
2.
3,000 trees planted in the Hazte Eco Forest in the Cabañeros
National Park.
3.
More than 35,000 signatures collected in support of the Save
the Arctic campaign.
4.
3rd forest fire prevention campaign with WWF.