Cuentas Anuales Individuales_Atresmedia - page 139

56
Thousands of euros
2013
2012
Advertising sales
800,482
717,745
Other sales
28,116
21,864
Trade and other discounts
(32,824)
(27,035)
Total
795,774
712,574
In 2013 and 2012 transactions exceeding 10% of total operating income were performed with
three customers (media buyers grouping together advertising orders of various advertisers),
which represented 17%, 16% and 13% (individually) and 46% (as an aggregate) of total
advertising sales.
The breakdown, by geographical market, of the Group's revenue for 2013 and 2012 is as
follows:
Thousands of euros
2013
2012
Spain
791,772
710,283
Other EU countries
2,345
1,495
Other non-EU countries
1,657
796
Total
795,774
712,574
b)
Programme amortisation andother procurements
The detail of “Programme Amortisation andOther Procurements” is as follows:
Thousands of euros
2013
2012
External production services
221,961
225,051
Broadcasting of in-house productions
208,767
241,199
Programme broadcasting rights
163,338
140,271
Live broadcasting rights
48,513
43,589
Performances and contributions of entertainers
11,378
11,073
Other amortisation
6,102
6,480
Other purchases
-
347
Addition to programme rights
(211,572)
(261,542)
Total
448,487
406,468
“Addition to Programme Rights” reflects the expenses incurred in making programmes. In
accordance with the Parent’s procedures, these expenses are capitalised and subsequently
amortised in accordancewith the policies described inNote 3-f.
c)
Staff costs
The detail of “Staff Costs” is as follows:
Thousands of euros
2013
2012
Wages and salaries
90,236
100,467
Social security costs
17,805
17,400
Other staff costs
2,839
2,431
Total
110,880
120,298
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