Corporate Responsibility

Corporate Responsibility: Atresmedia’s commitment to sustainability

Economic and corporate dimension

Atresmedia is recognised by the RepTrak España 2016 study as the Audiovisual Group with the best reputation

Atresmedia is the audiovisual company with the best reputation among Spanish consumers in terms of financial results, products and services offered, integrity, good citizenship, leadership, innovation and working environment, according to data from the study RepTrak España 2016.

For all indicators analysed in the study, which is based on 8,084 interviews and 32,000 assessments of 290 companies, Atresmedia ranked considerably higher than its main competitors. In the opinion of consumers, the Group’s strongest points are its financial soundness, innovation capacity, leadership position among competing companies, and its news and entertainment offerings.

Third Personality Media Image Study places Atresmedia Televisión at the top of the ranking of programmes with the highest quality

According to the latest analysis in the third television Image Study, conducted by Personality Media, Antena 3 and laSexta are the Spanish channels with the highest quality, the favourites among Spaniards, the most entertaining, with the best news programmes and presentors, and the most varied programming.

The study puts Atresmedia Televisión at the head of the ranking of the Top 15 highest quality programmes. For the third year, between them, Antena 3 and laSexta garnered the top position in 10 of the 11 categories that make up this study, which measures the positive attributes of channels.

Atresmedia joins Forética, leading CSR forum in Spain, participating in the Transparency, Good Governance and Integrity Cluster

Atresmedia has signed a co-operation agreement with Forética, making the audiovisual company the first communications group to become a member of one of the leading CSR and sustainability organisations in Spain and Latin America. With this co-operation agreement, the Group seeks to more actively and dynamically promote the Company’s corporate responsibility strategy, as well as continuing to make a positive contribution to society, individuals and the environment in order to ensure a more sustainable future.

Within Forética, Atresmedia will also be part of the Transparency Cluster, through which the top global trends and discussions around transparency, good governance and integrity will be incorporated into the Spanish context.

Atresmedia climbs to number 18 in the Reporta 2016 report and is the media company with the best public information

The Reporta 2016 report, published by DEVA, evaluates the quality of the financial and non-financial information of the 113 companies that make up the IGBM stock index (Index of the Madrid Stock Exchange). The study looks at three aspects: transparency, importance and accessibility of the information published. For the fourth consecutive year, with 73.4 points, Atresmedia is the media company with the best position in the ranking, climbing 11 places from its 2015 spot, from 29 to 18. Additionally, Atresmedia is the media company with the best score in all three assessment criteria.

Most attractive employer among communications groups, according to the 2016 Randstad Employer Branding Report

Atresmedia’s HR policies have earned it the title “most attractive employer in the telecommunications industry” for the fourth consecutive year, according to the 2016 Randstad Employer Branding Report.

This study, which represents the best independent international analysis recognising the most attractive employers, also shows Atresmedia to be the third most attractive company in Spain, with 64.26 % of those surveyed choosing it as the Company they would like to join as an employee. The Company leads the ranking among young people aged 18–24 and is the best positioned in the “interesting job content” and “pleasant working atmosphere” categories, where it ranks number one.

Atresmedia Formación is created to contribute to the advancement of the audiovisual sector

Atresmedia took another step forward in its commitment to the audiovisual industry in 2016, creating Atresmedia Formación, an initiative aimed at training future audiovisual media professionals, supporting the progress and development of the sector.

Due to the Group’s experience and considerable technical and professional capacity, Atresmedia Formación has developed a comprehensive and specialised range of training offerings suited to the working reality of media and communications companies. The catalogue is made up of 438 practical single-subject courses specialising in subjects relevant to the environment: television, radio, cinema, music, etc., as well as other areas: communication skills, computing, multimedia, etc.

Social dimension

Atresmedia subtitles almost 100 % of its live broadcasts

Among Atresmedia’s priorities is increasing and facilitating access to audiovisual content for all people, regardless of their auditory or visual capacity. In 2016, live programming was the most important focus, and with the exception of sporting events, almost 100 % of live broadcasts were subtitled, incvluding all general interest news.

The group provides space valued at almost 12 million euros for NGO advertising campaigns, 49 % more than the previous year

In order to disseminate information about the work of different non-profit-making organisations and increase public awareness of their causes, Atresmedia provides free television and radio advertising space valued at 11,968,757 euros, representing a 49 % increase in this type of support over the previous year.

Ponle Freno races expand into other areas of Spain, now in Madrid, Vitoria, Tenerife and Vigo

The Ponle Freno races are continuing to expand into other areas of Spain. The cities hosting this major road safety event now number four. Madrid continues to draw the largest crowds, with 20,000 runners at its eighth edition. Vigo’s first edition was a success, attracting 1,000 runners, and Tenerife and Vitoria have reinforced their participation with their second and third editions, respectively. These races enabled Ponle Freno to raise more than 200,000 euros, which have been allocated to different projects supporting the victims of traffic accidents.

Objetivo Bienestar holds its second wellbeing conference

The 2nd Objetivo Bienestar Conference was held in June 2016 at Ateneo de Madrid. At this second edition, the aim was to approach the concept of wellbeing from a practical perspective which could be applied to everyday life, placing special emphasis on issues such as emotional intelligence, interpersonal relationships, managing change, the search for happiness and self-improvement. The gathering featured such noted speakers as Luis Rojas Marcos, Silvia Congost, Pedro García Aguado, Mila Cahue, Enrique Rojas, Tomás Navarro, Javier Iriondo and Lary León.

More than 100,000 people join the Constantes y Vitales campaign for the use and installation of defibrillators

In 2016, Constantes y Vitales set itself a new and ambitious goal: asking autonomous communities to regulate the use and installation of defibrillators in public spaces. In just one month, more than 50,000 people joined the campaign, totalling over 100,000 by the end of the year. In addition, three autonomous communities have announced that they are taking steps to become cardiac-protected regions: Asturias, Murcia and Madrid. What is more, thanks to the campaign, numerous private companies and organisations have joined the initiative, installing defibrillators in their locations. These include Atresmedia, which became a cardiac-protected space in 2016, placing eight defibrillators in its facilities.

Crea Cultura launches its new campaign: “Está en tu mano”

Crea Cultura had launched a new campaign with the aim of conveying the importance of culture and responsible consumption of the same. Under the slogan “Está en tu mano”, the campaign seeks to raise awareness of responsibility among digital consumers, getting them involved in content creation. The campaign was launched in collaboration with Google, Fece, Fedicine and Movirecord.

Tolerancia Cero airs over 70 reports and pieces on Antena 3 Noticias to raise awareness of gender-based violence

In 2015, Antena 3 Noticias and the Mutua Madrileña Foundation created the Tolerancia Cero initiative, aimed at raising awareness, encouraging reports to the police and sensitisation through education around this scourge of society. In 2016, spots were aired on television, along with commercial breaks on all radio stations, and all of the group’s websites and social networks spotlighted this initiative. In addition, through its news programmes, Atresmedia used all of its communication powers to raise awareness among the population, airing over 70 pieces and reports discussing the problem of gender-based violence.

Fundación Atresmedia’s ¡Grandes Profes! initiative brings together almost 5,000 teachers

One of the Fundación Atresmedia’s most recognised actions is the ¡Grandes Profes! initiative, which in 2016 brought together more than 1,400 teachers in person, with 3,500 attending via streaming. The goal of the event is to strengthen the figure of the teacher and give them tools for their everyday work in the classroom. On this occasion, it featured highly respected speakers from different fields, including César Bona, Victor Küppers, Nachi Picas and Nuria Roca, who shared experiences and tips to provide inspiration for attendees and give them examples to follow in their daily work with students.

209 Atresmedia employees participate in the Voluntariado Corporativo Programme, donating more than 2,500 volunteer hours to social welfare organisations

Atresmedia has a comprehensive corporate volunteerism programme which attracts more and more employee participation with each passing year. In 2016, Atresmedia offered 15 volunteer activities, helping 13 different social welfare organisations. 209 volunteers took part, donating 2,533 hours of their time to soup kitchens, providing companionship for the elderly and disabled, and training workshops for unemployed youth.

Environmental dimension

Atresmedia and National Geographic Channel join forces against climate change with the premiere of Before the Flood

Atresmedia programming includes a wide variety of content on environmental protection, with very specific messages to help build a society that is more respectful of its environment. In 2016, National Geographic Channel and Atresmedia Televisión joined forces against climate change with the premiere of Before the Flood, produced by Leonardo DiCaprio and Martin Scorsese, and directed by Fisher Stevens. The goal was to send out a warning to the world on the state of the environment and the fight against climate change.

Hazte Eco joins forces with Intermon Oxfam for the Marrakech Climate Change Conference

Hazte Eco, the Atresmedia initiative supporting the protection and defence of the environment and promoting community involvement in this area, joined forces with Oxfam Intermon in 2016 to send out a message of awareness-raising and action against climate change through the campaign “El cambio climático afecta más a quienes tienen menos”, on the occasion of the Marrakech Climate Change Conference. The awareness-raising campaign consisted of airing a spot on Neox, as well as coverage of the conference on laSexta news shows. For its part, the website hazteeco.es created a specific section for this cause and the Neox programme Hazte Eco devoted a special programme to it.