Atresmedia Radio
Atresmedia Radio continues its renewal with a solid financial position and the best earnings rates
In 2016, Atresmedia’s Radio Division continued its
bet on quality and plurality. Onda Cero added José
Ramón de la Morena, a leader in night-time radio with
El transistor, and Frank Blanco joined Europa FM at
the helm of the first after-work show on Spanish radio.
- The most profitable and solid radios of the
sector. Atresmedia Radio ended 2016 with the
best revenue per listener and one of the most
solid financial positions in the reporting Net
Revenues of 82.2 mill €.
- A radio of reference in Spain. Atresmedia
Radio finished the year consolidating its leading
position in the radio market and continued
to demonstrate its strength and influence.
Atresmedia’s radio division reached an average
audience of 4.2 million listeners.
- Onda Cero increases its audience. With an
average of more than two million listeners, Onda
Cero held the number three position among
general interest radio stations, ending the year
as the only station to increase its audience,
according to the last survey (Encuesta General
de Medios). Moreover, Onda Cero had an average
audience in the year of almost 2 million listeners.
- Successful morning show Más de uno. Más de
uno, with Carlos Alsina and Juan Ramón Lucas,
earned an audience of more than 1.2 million
listeners per day in 2016.
- Betting for the best sports programming. José
Ramón de la Morena debuted on Onda Cero with
372,000 listeners, doubling the audience for his
time slot.
- Compromise with the analysis and the
information in the highest audience slots.
Noticias Mediodía ended the year as the number
two news show in its slot, with 204,000 listeners.
Julia Otero consolidates its program in the
second place of the ranking of the evening
shows, and each night, 323,000 listeners tune in
for La brújula.
- Isabel Gemio and Te doy mi palabra maintained
their commitment to listeners and society, with
618,000 and 587,000 listeners on saturdays and
sundays respectively.
- Successful formulas of Europa FM and Melodía
FM. Europa FM, with almost 2 million listeners,
held its position at number three among
specialised stations. Melodía FM, one of the
youngest formulas on Spanish radio, grew to
286,000 listeners as an average in 2016 (269.000
in the last survey).
- Levántate y Cárdenas: yet another year
of growth. The morning show Levántate
y Cárdenas, gathered more than 1.1 million
dreamers every morning with a successful
mixture of entertainment, current affairs, good
music and humor with Javier Cárdenas at the
helm.