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ATRESMEDIA

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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

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ENVIRONMENT

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177

Atresmedia and Ecoembes join together

to make 2014 'The Year of Recycling'

Through the 'Hazte Eco y Recicla'

initiative, Atresmedia and Ecoembes

have united to encourage recycling in

our country and make society aware

of its importance for the environment.

The partnership has resulted in the

broadcasting of educational content

about recycling and environmental

awareness through the Neox Hazte

Eco programme, its website hazteeco.

es and news reports on Antena 3,

laSexta, Onda Cero and Europa FM.

Preventing forest fires

with WWF

Atresmedia, through Hazte Eco, has

worked with the WWF since 2012 in

the reforestation of forests in Spain.

Coinciding with the arrival of summer,

there was a campaign to prevent

forest fires through the broadcasting

of a spot. Once the high risk period

had finished, Hazte Eco made an

assessment of the campaign which

proved more positive than in other

years due to the weather conditions.

The results have been a starting point

for a new spot about the importance

of continuing to care for the forests

during winter and working to

regenerate any affected areas.

Delivery of signatures to Greenpeace for

'save the Arctic'

In April, Hazte Eco delivered

more than 35,000 signatures to

Greenpeace, collected in support

of the Save the Arctic campaign

which was launched in 2012 with the

objective of obtaining Government

support for the international request

from the United Nations to declare

the area a World Heritage Site.

Atresmedia joins

Earth Hour

Group Atresmedia joined Earth Hour

and switched off the lights in its

main entrance and at the front of the

building on Saturday 29 March from

20:30 to 21:30 as a symbolic act in the

fight against climate change.

Bosque

Hazte Eco

Atresmedia and WWF have given life

to the Hazte Eco Forest by planting

3,000 trees in the Cabañeros National

Park in Ciudad Real. These have come

from the Park's native plant nursery,

ensuring their better adaptation and

survival.

This reforestation was possible

thanks to involvement of the public.

During the campaign launched by

both organisations in 2012, after a

year that was particularly hard-hit

by fires, it received almost 14,000

SMS messages in support of nature.

The funds were donated in full to the

reforestation project.

More than 35,000

signatures were

collected in support

of the Save the

Arctic campaign

3,000 trees

planted in the

Hazte Eco Forest

in the Cabañeros

National Park

(Ciudad Real).

C

HALLENGES

1.

Conduct a study to continue implementing LED

lighting technology in other company buildings.

2.

Reduce the volume of Solid Urban Waste by 1%

compared to 2014.

3.

Conduct an economical-financial analysis of the

application of the conclusions from the energy

efficiency study.

4.

Reduce the volume of paper and cardboard des-

tined for recycling by 2% compared to 2014.

5.

Reduce toner cartridge consumption by 2%

compared to 2014.

6.

Through Hazte Eco, continue to raise awareness

about the importance of recycling by using new

means of communication.

In 2015, Atresmedia has outlined new challenges in environmental management matters aimed

at improving energy efficiency, resource and waste management and environmental awareness.

O

BJECTIVES

2015