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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ENVIRONMENT
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177
Atresmedia and Ecoembes join together
to make 2014 'The Year of Recycling'
Through the 'Hazte Eco y Recicla'
initiative, Atresmedia and Ecoembes
have united to encourage recycling in
our country and make society aware
of its importance for the environment.
The partnership has resulted in the
broadcasting of educational content
about recycling and environmental
awareness through the Neox Hazte
Eco programme, its website hazteeco.
es and news reports on Antena 3,
laSexta, Onda Cero and Europa FM.
Preventing forest fires
with WWF
Atresmedia, through Hazte Eco, has
worked with the WWF since 2012 in
the reforestation of forests in Spain.
Coinciding with the arrival of summer,
there was a campaign to prevent
forest fires through the broadcasting
of a spot. Once the high risk period
had finished, Hazte Eco made an
assessment of the campaign which
proved more positive than in other
years due to the weather conditions.
The results have been a starting point
for a new spot about the importance
of continuing to care for the forests
during winter and working to
regenerate any affected areas.
Delivery of signatures to Greenpeace for
'save the Arctic'
In April, Hazte Eco delivered
more than 35,000 signatures to
Greenpeace, collected in support
of the Save the Arctic campaign
which was launched in 2012 with the
objective of obtaining Government
support for the international request
from the United Nations to declare
the area a World Heritage Site.
Atresmedia joins
Earth Hour
Group Atresmedia joined Earth Hour
and switched off the lights in its
main entrance and at the front of the
building on Saturday 29 March from
20:30 to 21:30 as a symbolic act in the
fight against climate change.
Bosque
Hazte Eco
Atresmedia and WWF have given life
to the Hazte Eco Forest by planting
3,000 trees in the Cabañeros National
Park in Ciudad Real. These have come
from the Park's native plant nursery,
ensuring their better adaptation and
survival.
This reforestation was possible
thanks to involvement of the public.
During the campaign launched by
both organisations in 2012, after a
year that was particularly hard-hit
by fires, it received almost 14,000
SMS messages in support of nature.
The funds were donated in full to the
reforestation project.
More than 35,000
signatures were
collected in support
of the Save the
Arctic campaign
3,000 trees
planted in the
Hazte Eco Forest
in the Cabañeros
National Park
(Ciudad Real).
C
HALLENGES
1.
Conduct a study to continue implementing LED
lighting technology in other company buildings.
2.
Reduce the volume of Solid Urban Waste by 1%
compared to 2014.
3.
Conduct an economical-financial analysis of the
application of the conclusions from the energy
efficiency study.
4.
Reduce the volume of paper and cardboard des-
tined for recycling by 2% compared to 2014.
5.
Reduce toner cartridge consumption by 2%
compared to 2014.
6.
Through Hazte Eco, continue to raise awareness
about the importance of recycling by using new
means of communication.
In 2015, Atresmedia has outlined new challenges in environmental management matters aimed
at improving energy efficiency, resource and waste management and environmental awareness.
O
BJECTIVES
2015