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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ENVIRONMENT
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176
Hazte Eco: Together for the
environment
Hazte Eco
is the
Atresmedia
campaign led by the channel
Neox
whose
objective is to raise awareness and carry out initiatives to defend and pro-
tect the environment. All of the Group's media channels are involved in
the initiative and support it by broadcasting awareness messages to the
public and asking them to take action to support the environment.
Since its creation in 2010,
Hazte Eco
has launched various initiatives with
specific challenges to halt climate change, improve the quality of forests
and save the Arctic. In 2014, it continued working on these and other new
actions.
HIGHLIGHTS
1.
Atresmedia and Ecoembes unite to make 2014 'The Year of
Recycling'.l
2.
3,000 trees planted in the Hazte Eco Forest in the Cabañeros
National Park.
3.
More than 35,000 signatures collected in support of the Save
the Arctic campaign.
4.
3rd forest fire prevention campaign with WWF.