behaviour that causes them, such as the uncontrolledburningof agricul-
tural waste, littering and throwing away cigarette butts or being careless
whenusing farmingmachinery.
Additionally, in March 2013 Atresmedia joined millions of people world-
wide, companies, governments and educational facilities, in supporting
the 'EarthHour' initiativealsoorganisedbyWWFSPAIN. 'EarthHour' has
becomeoneof themost supportedandpopularglobal actions toprotect
the environment, and its best-known initiative is switching off lights for
one hour at a particular time each year. Atresmedia contributedby turn-
ing off the lights in its main entrance and encouraging its employees to
activelyparticipate in the initiative.
2014objectives
2014OBJECTIVES
Finalise the 5-year plan to replace refrigerant in air conditioning equipment.
Implement LED lighting in abuilding independent of theCompany (buildings forOndaCero,
AtresAdvertising andAntena 3Eventos).
Conduct a studyon energy efficiency.
Reduction, with respect to 2013, of 1% in the volumeof solidurbanwaste, and 2% in toner
consumption.
Reduction, with respect to 2013, of 1% in the volumeof paper and cardboard sent for
recycling.
Launchof new environmental awareness campaigns throughHazteEco.
Atresmedia and
WWF seeding the
HazteEcoForest.
Atresmedia joins
LaHoradel Planeta
switchingoff the
lights of themain
entranceof the
building.
More information
abou
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Theenvironment
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