RELEVANTASPECT
(pag. 169)
HazteEco: the environmental movement
Highlights
_ Hazte Eco collects more than 27,000 signatures to support the
Salvar el ArticoCampaignof Greenpeace.
_ Secondawareness campaign toprevent fire in forests, incollabo-
rationwithWWF-ADENA.
_ Atresmedia joins La Hora del Planeta campaign, tu defend the
environment.
Atresmedia
launched the Hazte Eco campaign in 2010, in collaboration
with Greenpeace, with the aim to raise awareness and run initiatives to
defend andprotect the environment.
Since its launch, HazteEcohas run several very important initiatives, such
as the collectionofmore than 10,300 signatures and their delivery to the
MinistryofAgricultureand theEnvironment to reduceCO
2
emissions, and
the launchof a fortnightlynews report about the environment on
Neox
.
Atresmedia
has alsoused the educational and informational power of its
social networkandwebpages tosendawareness-raisingmessages to the
public and tomotivate social mobilisation.
In 2013, the contribution of
Atresmedia
's media channels to the cam-
paign has resulted in the broadcasting of 24 programmes with environ-
mental content, addressing issues such as recycling, eco-innovation and
electric transport.
Atresmedia
has also continued toworkwithGreenpeace in the 'Save the
Arctic' campaign,whoseobjective is toensure that theuninhabitedareas
of the Arctic are declaredWorld Heritage Sites. Thanks to the initiative,
more than 27,000 signatures in favour of this cause were collected in
2013.
Since 2012,
Atresmedia
has beenworkingwithWWF SPAIN to helppre-
vent forest fires. In 2013, through Hazte Eco, it launched an awareness
campaign aimed at reducing the number of such fires and avoiding the
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Theenvironment
171
