Atresmedia Radio
Atresmedia Radio renews itself to keep growing
In 2015, Onda Cero renewed itself to continue growing. The recruitment in April of Carlos Alsina and Juan Ramón Lucas to the new morning show Más de uno, and the presence of David del Cura on the night-time news programme, La brújula, in replacement of Alsina, reaffirms the model of a varied, close at hand and participatory radio that defines Onda Cero.
Onda Cero celebrated its 25th anniversary with a renewed commitment that looks to the future.
Atresmedia Radio rounded off a historic 2015: its second-best year in terms of profit with an Ebitda Margin of 24.3%. Income of Atresmedia Radio (+10.6%) was above market growth (+8.1%) due to an attractive programming and an efficient commercial policy.
The joint figures of Onda Cero, Melodía FM and Europa FM achieved almost five million followers. Two and a half million correspond to Onda Cero.
Onda Cero continues to be the leading station with regard to listening minutes per listener, with 153 minutes, ahead of Ser, Cope and RNE.
Más de uno, the new morning programme of Onda Cero directed and presented by Carlos Alsina and Juan Ramón Lucas, achieved 1,266,000 listeners in the last General Media Study (EGM) of 2015.
Carlos Alsina won an Ondas Award for the Best Radio Presenter.
Julia en la onda, with an average of 500,000 listeners in 2015, is the second most listened to programme in the afternoons.
La brújula, directed by David del Cura, posted almost half a million followers, while Te doy mi palabra, with Isabel Gemio at the helm, enjoys figures of around one million listeners on the Saturday show.
Noticias Mediodía, with Elena Gijón, closed the year with almost 300,000 listeners, the second most listened to news programme on Spanish radio during that timeslot.
Sports, magnificently represented by Al primer toque, with Héctor Fernández, and Radioestadio, with Javier Ares and Javier Ruiz Taboada, play a prominent role in Onda Cero, specifically in the early morning program and on weekends.
Europa FM accounted for almost two million listeners.
In just five years, Levántate y Cárdenas has managed to reach almost 1,100,000 listeners.
Melodía FM reached 230,000 listeners, gradually increasing the audience with a far more contemporary offer.