Annual and Corporate Responsibility Report 2015

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in our position as a leading news organisation. Every day at
Atresmedia we build the story that unites society, a society that
is increasingly diverse and that is reflected, like nowhere else, in
the commitment to diversity made by our Group.
2015 has also been a year of big celebrations. The
commemoration of the 25th anniversary of Antena 3 and Onda
Cero, two of the main brands of our Group, is joined by the
birthdays of our longest running DTT channels, Neox and
Nova, which celebrated more than a decade of success with
their second best annual figures. Fundación Atresmedia also
celebrated ten years committed to society, education and
children.
In terms of our competitive environment, after years of instability
and uncertainty, a direct consequence of legal and administrative
decisions which seriously damaged Atresmedia Televisión
(breaking the balance with our major competitor), at the close
of 2015 we seem to be entering a new era of greater certainty
that should lead to more security for our business. With the
negative consequences of those decisions having been limited,
we are looking to the future with two new channels, MEGA
and Atreseries, whose success has demonstrated our ability
to generate brands and, above all, to meet the demands of the
viewers.
Likewise, the arrival of new operators in the market, as a result
of the latest competition for free-to-air TV channels, creates
a panorama that should not affect our position. However, the
profound process of change in the industrial model, where the
content is as important as its form of distribution, also linked
to technological developments and, especially, to the constant
changes in the pattern of behaviour in society, requires us to
be alert to the entry and evolution of the new players in the
audiovisual sector. Our clear and firm commitment to multi-
platform communication, focused on the profitable management
of content brands, protects us but does not mean that we can
stop reinventing ourselves every day in order to remain in our
current position.
At Atresmedia we are aware that our privileged position in
the market carries with it a responsibility to society. With our
multi-platform offer we reach almost 30 million people each
day, and thanks to this effort we have a great ability to raise
their awareness and mobilise them. For years, Atresmedia 's
commitment has been to use that potential to positively
transform the environment in which the business operates and to
enhance peoples' well-being.
Through the campaigns that make up Compromiso Atresmedia,
in 2015 we have continued to promote new initiatives to reduce
the number of road accidents, promote scientific research in our
country, protect intellectual property and culture, respect the
environment and encourage healthy lifestyle habits among the
public.
The leadership
of our company
also lies in our
ability to set
the agenda, to
generate the
debates that
matter and the
conversations in
the street, and
to set the pace.
7d: el debate
decisivo is a
clear example
of what we
are capable
of doing as a
Group and of
the position of
opinion leaders
that we have
achieved in
society
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | LETTER FROM THE CHAIRMAN | 5