Annual and Corporate Responsibility Report 2015

or another, the existing controls and

the improvement needs, a detailed

processes map has been developed

where the

Group

’s risks and controls

are linked to each process.

•

Organisation

: Risks and controls have

been defined that affect the whole

of the

Atresmedia

group; as well as

risks and controls that only affect

certain organisational units within the

Group

. Those responsible for each

organisational unit monitor the risks

and controls associated with their

organisation.

Risks and opportunities

The main risks and opportunities

identified for the

Atresmedia

Group are

summarised below:

RISKS

Worldwide economic uncertainty. Impact on the

economy in Spain.

Evolution of the profile of the traditional media viewer to

an aging public. Change in the consumption patterns of

young persons towards traditional media.

Audience fragmentation.

Regulatory uncertaintes in the digital environment.

Threat of new competing operators with major

resources: Movistar +, Netflix, HBO, Amazon, Apple,

Vodafone.

OPPORTUNITIES

Expectations of favourable evolution of the advertising

market.

Increase of TV consumption and contents through

different complementary platforms (TV, Internet,

Mobility, etc.).

Greater importance of brands to attract audience and

advertisers. Brand generation capability.

Development of international business. New business

development opportunities.

Growing importance of technology. Capability of using

the best technological media for business development.

Internal control tools

The Atresmedia Risk Management System

has various tools that improve internal

control and facilitate management:

•

SAP GRC System

: This is a Corporate

System related to its SAP transactional

system and allows the company to

structure, order and document the

monitoring of all of the

Group

’s Risks

and establish workflows that speed up

and order the flows of information in

the risk and control system. In addition,

the effectiveness and design of the

model can be continuously assessed

within the same tool.

•

Internal Control System for the

preparation and issuance of Financial

Reporting (ICFR)

: Group

Atresmedia

in its commitment to providing

reliable, comprehensive, accurate and

consistent information to investors

and the markets, has implemented

an Internal Control System relating

to the process for the issuance and

publication of Financial Reporting

(ICFR) which ensures the reliability of

the financial information issued.

•

Procedures and Protocols

•

Internal Code of Conduct in matters

relating to the Securities Markets

•

Other IT control tools

–

Purchase management system.

–

Contracting proposal management

system.

–

Quality System.

•

Code of Conduct

: Its objective is

to establish the policies, principles,

objectives and values that should

guide behaviour within

Atresmedia

and in its relationships with third

parties and society, creating a culture

and structure of responsible action

that is shared, accepted and respected

by everyone to whom it applies.

ATRESMEDIA

| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |

ATRESMEDIA