HAZTE ECO: together for the environment
Led by
Canal Neox
,
HAZTE ECO
is an
Atresmedia
initiative addressing the protection
and defence of the environment and encouraging social mobilisation in this area. Since
its creation in 2010, and thanks to the support of the main environmental organisations
such as Greenpeace, WWF and Ecoembes,
HAZTE ECO
has promoted many initiatives
with specific challenges for tackling climate change, encouraging recycling, preventing the
Arctic melting and preventing forest fires. These actions have also had the support of the
Group
's reporting power.
In 2015 important initiatives were run to protect the environment.
Although
HAZTE ECO
has been working with the Greenpeace Save the Arctic campaign since 2012, in April 2015 this support was
intensified with the collaboration of
laSexta
, which joined forces with
Neox
to cover a women's expedition to the Arctic, headed
by
Elena Anaya
. In addition, programmes such as
El intermedio
and
Zapeando
on
laSexta
and
HAZTE ECO
on
Neox
issued an
appeal to promote the gathering of signatures which, together with the great work done by Greenpeace around the world, made
it possible to obtain a commitment to protect 10% of the Arctic, a major step in ensuring the sustainability of this habitat.
Save the Arctic
Atresmedia
once again supported this action organized by the WWF, which has now become the largest global initiative in
defence of the environment. Since 2007, people from around the world have come together to do the same thing at the same
time: switch off their lights for one hour. The
Atresmedia
facilities did the same and the group's news programmes covered the
story throughout the world. In addition,
Neox
dedicated a special segment to the initiative on the
HAZTE ECO
programme, and it
also had a major presence on the campaign's website and social network profiles.
Earth Hour
The
HAZTE ECO
programme continued its awareness-raising and promotion efforts on the issue of recycling, in collaboration
with Ecoembes. Several programmes covered topics such as the processing and transformation of different types of waste (drink
cans, canned goods and cartons). Efforts were made to clear up certain 'myths' about recycling in order to offer viewers clear and
useful information.
Promoting the importance of recycling
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
THE ENVIRONMENT
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