Highlights of the year
The year of the merger, the grand year of Atresmedia Televisión
Atresmedia Televisión, with 28.8%, grew 3 points in what was its first full year after the merger with laSexta. It is co-leader with Mediaset, which has an additional channel. In addition, the stations of Atresmedia as a whole are once again the absolute leaders during prime time, the slot of greatest TV audience.
Antena 3 and laSexta obtained the highest success index in its premieres. Of the 19 formats launched last year, ten of them remained on grid, which is a 53% success, compared to 26% of Telecinco and 21% of La 1. Likewise, laSexta obtained a 56% compared to 38% of Cuatro.
Antena 3 was co-leader in 2013 with 13.4%, its best annual figure in four years, absolute leader in commercial target (13.4%) and the brand that conquers most slots in 2013: morning, afternoon and evening. The station leads 6 of 12 months of the year.
- Antena 3 Noticias achieves its best year since 2010. Antena 3 Noticias 1 takes the leadership from “Telediario 1” with 15% on average from M-F. This edition is also the absolute leader during weekends.
- Antena 3 conquers two new slots. In addition to the morning slot (14.4%), with Espejo público in its most viewed year (485,000 and 16.9%), Karlos Arguiñano en tu cocina (14.6%, one percent more than 2012) and La ruleta de la suerte, unbeatable (1,112,000 and 18%); Antena 3 won two new slots in 2013: afternoon (13.6%) and evening (16%), becoming the station that leads the most slots.
- Antena 3 is with laSexta, the station that grew the most during prime time (1.2 points vs. 2012) thanks to El hormiguero 3.0 and a differentiated program, which the audience has recognized every day: El tiempo entre costuras, Vive cantando, Con el culo al aire, Tu cara me suena, Top chef, Me resbala and El peliculón are some of its top examples.
- El tiempo entre costuras set a new way of producing fiction in Spain and is the non sporting event most viewed 2013 (4.8 million viewers and 25.3% media share). In addition, La Cúpula and La Biblia were the most viewed foreign series of the year.
- Amar es para siempre and El secreto de puente viejo led Antena 3 to the top of the afternoon slot in 2013, slot that produced most growth (+1.5 points compared to 2012). El peliculón and Multicine are the leading movie containers in their respective slots.
- Yet another year, it was the preferred television station for the younger audience profiles, as well as the favorite on weekends.
- Formula 1 is the most efficient sporting competition in terms of audiences and absolute leader of Motorsports. In terms of market share, the Formula 1 World Championship broadcast on Antena 3 has become the most competitive sporting event. With a share of 35.6% (2013), it has exceeded even the Champions League, Eurocup or Confederations Cup.
laSexta, with its best figures in three years (6%), beats Cuatro for the first time, which recorded its lowest values, and grows in all slots every month. Programs such as El intermedio, Pesadilla en la cocina and Salvados, combined with new premieres such as Encarcelados, En el aire and El Objetivo have been the perfect combination of its success.
- The news programs of laSexta achieved their best year, both in first and second edition and extended their lead compared to Cuatro (9.1% on average of its editions compared to 6.8% of Cuatro).
- El intermedio obtained the best season start in its history: 11.1% and for the first time exceeds two million viewers.
- Salvados was the leading program in its slot with an average (during its last season) of 14.9% and 3,041,000 viewers.
- Encarcelados: with an average of 9.4% and 1,755,000 viewers, it was the most impacting program in 2013, while Pesadilla en la cocina confirmed its welcome this year with an average this last season of 13% and 2,431,000 viewers, exceeding its first season by 1.2 points (11.8).
Themed channels, leaders in their genre and audience. Increasing 0.9 points compared to 2012 up to 9.3% (only 0.3 points from the themed channels of Mediaset, which include an additional channel). Neox is the absolute leader among younger audiences (7.4%); Nova among female audiences with the best year of its trajectory; xplora (1.7%), passing Discovery Max, was the absolute leader during early morning, even before more general content channels. Nitro (1.7%) also beat Energy (1.2%).
