Atresmedia TV remained the first choice for news coverage in 2017, ending the year with an audience of 26.6% and leading the way in prime time and afternoon viewing.
Antena 3 and laSexta were, for the fourth straight year, the favourite channels of Spanish viewers and had the best rated hosts: Atresmedia had 11 of the 15 highest rated presenters and opinion leaders, according to the TV Perception Study released by Personality Media. It was also viewed by the public as the most reputable and trustworthy audiovisual media group, according to the RepTrak España 2017 Studio prepared by consulting firm Reputation Institute.
The Series Atresmedia brand once again showed its credentials when it comes to Spanish fiction, earning critical praise and proving hugely popular among audiences. Moreover, shored up its international reach, with hits like ‘La casa de papel’, the most widely acclaimed series abroad in the history of Spanish TV.
Atresmedia TV (19,5%), Antena 3 (11,6%) and Nova (2,9%) were the group, the channel and the thematic channel leaders in non linear audience in 2017.
Antena 3 leads the commercial target audience in the mornings and at weekends, reporting the year’s most viewed broadcast, series, premières and daily programme, with an average audience of 12.3% in 2017.
Antena 3 Noticias was the only privately-owned news programme to report gains.
Its afternoon slot from Monday to Sunday was the leading news programme among the commercial offerings.
laSexta again topped the rankings, 6.8% clear of its nearest rival for the fifth straight year and managing to extend the gap between the two by a record +0.6 during the year. It beat its rival in the daytime, afternoon, evening, prime time and commercial audience segments.
It has cemented is status as a leading news and current affairs channel: in October it reported its highest ever monthly share (9.1%) and its best daily performance (17.5%) thanks to its special episode of Al rojo vivo: El Objetivo, which earned 28.1%.
Youth channel Neox (2.5%) reported its best ever afternoon figures (2.5%), while also matching its best ever prime time showing (2.6%).
Nova (2.2%) was again the leading female lifestyle channel in the 09:00-02:30 slot and in prime time (2.1%), matching its performance in 2016.
Mega was the leading channel for male audiences in 2017, equalling its best ever yearly result (1,8%). Meanwhile, El chiringuito de Jugones recorded its best year since its first aired (4.6% and 245,000 viewers).
Atreseries, with a 1.1% share, reported its best ever performance and was the leading new specialty channel.
With some 4 million listeners, Atresmedia Radio is widely known for its integrity, pluralistic and down-to-earth approach and entertainment value.
Only generalist station to have grown in the last two phases of the EGM survey, with close to two million listeners.
Leading music station with 1.8 million listeners, Europa FM has now added David Guetta to its roster, one of the world’s most influential DJs..
With its fresh approach to music, the station matched its second best figures with over 300,000 listeners.
Atresmedia Publicidad became once again the advertising exclusivist with the highest share of the market, around 20%, boasting the highest power ratios across all its markets.
The acquisition of Smartclip Latam has made Atresmedia the leading domestic operator in the digital advertising market by strengthening its grip of the market.
Atresmedia’s websites reported a monthly average of 27.1 million unique visitor users in 2017 (+12% on 2016).
According to Comscore, Atresmedia ranks within the top 10 most visited names in Spain, reflecting its status as a leading online audiovisual group.
Atresplayer reported more than 4.2 million users, cementing its status as a premium video platform in 2017.
Atresmedia Internacional consolidated its position as the private European operator with the most channels and subscribers outside Spain, with over 50 million paying households using its three channels.
Atresmedia became the leading film production company by releasing a number of new films, five of which ranked within the top ten in box office sales.
Atresmedia Studios was created as a pioneering project to leverage the Group’s brand name and prestige in fiction, adapting to new consumption patterns among viewers thanks to production for new platforms.