ATRESMEDIA
SUMMARYOFTHECORPORATERESPONSIBILITYREPORT 2013
12
Enhancedquality controls.
Atresmedia Publicidad
employs a strict
quality assurance system for all advertising content, thus ensuring that
commercials comply with current legislation and the self-regulation
codes beforebeing aired.
In order to achieve this result, a triple filter is applied by the Broadcasts,
Commercial and Self-Regulation Departments. Besides advertising con-
tent, the triple control filter was also applied to advertising/hour figures
in 2013 inorder not to exceed the legal limits.
Fostering responsible advertising among advertisers.
Atres-
media Publicidad
works to achieve responsible advertising that adds
value and goes beyond mere conventional commercial communication.
To that end, a commitment has beenmade to always have a portfolio of
products that offers clients the ability to partner with actions of a social
nature, such as the group’s Corporate Responsibility campaigns:
Ponle
Freno
,
El Estirón
or the initiatives by
FundaciónAtresmedia
.
Infigures
Nº of legal consultations
. . . . . . . . . . . . . . . .
153
Nº of copy advices
. . . . . . . . . . . . . . . . . . .
677
Nº of infringements
. . . . . . . . . . . . . . . . . . . .
16
Fines onTV advertising
. . . . . . . . . . .
€ 780,233
Fines onother advertising
. . . . . . . . . . .
€ 1,000
Valueof free spots for NGOs
. . . . . .
€5,542,630
Valueof free radio slots for NGOs
. . .
€4,697,455
Support employees as themain valueof the
Company
The company is aware that a large part of its success depends on its
employees. Its human resource policy is therefore focused on person-
al growth and professional development of persons. The objective is to
ensure that all Groupprofessionals feel proudofworking in
Atresmedia
.
In order to transmit this spirit, the Group has a Human Resources policy
and strategy that encourages talent retention, providing a safe, conciliat-
ing and equalitarian environment, competitive remuneration conditions
andenablingemployees togrowonapersonal andprofessional level and
execute their functionswith freedom
Themost important milestone in 2013was the signature of the VIII Col-
lective Agreement, which represented a great advance for the compa-
ny, which governs 86% of the headcount. As part of the new Collective
Agreement a commissionwas created to improvework-life balance and
tonegotiate anEqualityPlan for the company. In addition, training for all
headcount has increased an internal communication has been improved,
amongother achievements.
