Corporate_Responsibility_Summary - page 16

ATRESMEDIA SUMMARYOFTHECORPORATERESPONSIBILITYREPORT 2013 16
FundaciónAtresmedia
In2005, Atresmedia created the FundaciónAtresmedia inorder tochan-
nel the Group’s social action. From the very start, the Foundation has
focusedonpromotingprojects that help to improve society, inparticular
those related to two of themost vulnerable groups: children and young
adults. The organisation’s mission is “to spread knowledge and provide
experiences that allow children to livemore happily and become better
citizens.”
Highlights
_ The Hospital Assistance Programme has helped over 100,000
children.
_ The “Unaescuela,Unavida” (Oneschool,One life) initiative raised
more than€95,000 toward thebuildingof a school and library in
Chad.
_ The “Gracias Profes” (Thanks Teachers) event brought together
more than3,000people.
_ In 2013, Proyecto PRO received the Solidario del Seguro Award
and theAvataHispanaAward.
_ TheTeToca! andTeToca Junior! competitions saw record-break-
ingparticipation.
More information
about Fundación
Atresmedia
Carlos Sobera,
ambassador of
the campaign
UnaSemillaUna
vida; Gracias
Profes event; the
General Manager
of Globomedia
(left) andThe
General Manager
of Fundación
Atresmedia (right)
sign a collaboration
agreement to
implement a
course as part of
theProyectoPRO;
andTrancas y
Barrancas, visiting
hospitalized
children.